Craig Finch - Orbit Internet

Social Media

Craig FinchOrbit Internet Limited / The Best Web Offers Limited

Craig Finch 01253 740500 / 07850 776424www.fusion123.com | craig@fusion123.com

Content• Is this the Social Media you know?• Goals & Gifts• The 3 C’s• No boxes here!• Mr Chumney Warner would be doing it • Have a dabble.

Is this the Social Media you know?

Land of NOT ME?

What is the point?

Where to start ?

Goals & Gifts

Socially Speaking

• To show you that with a little imagination EVERYTHING is possible..

• To point you at some tools to let you take away..

• To DO AS LITTLE AS POSSIBLE WITH THE HUMUNGOUS NUMBERS INVOLVED!!

The 3 C’s

• Clicks• Customers• Channels

Clickthrough - The step before Utopia?

It all adds up!Circa 7.2 billion page views per day

Circa 2 billion video views per day

Circa 300,000 new Twitter Accounts per dayhttp://www.viralblog.com/research/twitter-facts-figures/

http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/

http://royal.pingdom.com/2010/02/24/google-facts-and-figures-massive-infographic/

http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic/

Circa 400 million users

Supercharge your online success!

Mega Traffic Plan• Just a hop and a skip in a nanosecond.• Social Media is like a huge ‘Shopaholic’s Mega

Mall’• There are only ever 2 types of search made –

wherever the search is made!!• Aren’t we human? Service all our senses?• Good ideas always need leverage!

No boxes here!

Everything should taste like bacon!Launching a Product on FaceBook: The Bacon Salt Story

This is the story of Bacon Salt or J&D’s Down Home Enterprises - the most successful Seattle start-up that you have never heard of. Or maybe you have.

In 2007, Justin Esch and Dave Lefkow developed a zero calorie, vegetarian, kosher certified bacon flavor seasoning and decided to start selling it on the Internet.

Within months, they had a significant business making hundreds of thousands of dollars in 2007 revenue. Today they are at a run rate of millions of dollars in revenue. How did they do it? Social media, particularly Facebook.

http://nparekh.wordpress.com/2008/02/20/launching-a-product-on-facebook-the-bacon-salt-story/

Spending is like breathing!An interesting article in Financial Times hit the radar. US consumers were pinching pennies during the recession, but their spending on virtual goods through Faceboook and iPhone Apps is still booming.

http://www.viralblog.com/

A novel way to shop?The French Connection, the UK based fashion retailer which has stores worldwide, has released the very first ‘webshop’ on YouTube.

Well, it’s not the entire shop, but definitely one of the smartest online shopping ever seen.

The boutique is on their YouTube channel, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop. For every thing that you see in each video. http://www.viralblog.com/

Aim for the Moon!

http://www.blogtrepreneur.com/2009/08/03/moonfruit-a-twitter-success-story/

Moonfruit is not entirely sure how they achieved their success, but have drawn some good conclusions from their experience.

Following a relatively simple promotion, their brand awareness went through the roof with traffic to their website increasing by 200% in the UK and a whopping 1000% in the US.

People have signed up to try out their products in droves, up by over 350%.

The recent spectacular success achieved by Moonfruit, a British based web hosting company, has again focused the attention of the marketing world on the phenomenon known as Twitter.

Mr Chumney Warner would be doing it

The good old ‘expensive’ days

Have a dabble.

Thanks for listening

Craig Finch - Orbit Internet

Business

Transcript of Craig Finch - Orbit Internet

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