Crafting a Successful Social Media Strategy!

A Book Marketing WebinarPresented by Outskirts Press

Why are you here?

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” (Seth Godin, blogger and author)

Meet Tom

Wrote a non-fiction book with the goal of helping salespeople sell more stuff.

Needs help with social media.

Hired us to help.

Meet Jessica

Wrote a poetry book. Needs help with

social media. She hired us to help.

What is social media? How do successful authors use social media? How can you make the most of each social

media channel? Q&A

Agenda

What is Social Media?

Simply put - a place to connect.

“Golden Rule” of Social Media

“Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” (Dr. Ivan Misner, bestselling author)

http://www.facebook.com Most popular social media platform Varied uses

What is Facebook?

How can an author make the most of Facebook?

Post regularly – but not too much (1-2x/day)

Reward your fans (“likes”)

http://www.twitter.com Microblogging site

What is Twitter?

How can an author make the most of Twitter?

Post often Make new

connections

http://www.linkedin.com Professional social media site

What is LinkedIn?

How can an author make the most of LinkedIn?

Join relevant groups. Recommend others. Ask for

recommendations (warm).

http://www.youtube.com Video distribution site (“Broadcast Yourself”)

What is YouTube?

How can an author make the most of YouTube?

Tell a story (entertain)

Face-to-face with them

Short for weblog “Long form” social media Not real time

What is a blog?

How can an author make the most of blogging?

Write in character’s voice (fiction)

Offer free advice related to your book (non-fiction)

Bottom line…create experiences

“Social networks aren’t about Web sites. They’re about experiences.” (Mike DiLorenzo, social media director for NHL)

Have It Done for You…

Author Platform Set-up Through Social Media

http://outskirtspress.com/p/social

Get in touch with us: http://facebook.com/outskirtspress http://twitter.com/outskirtspress http://youtube.com/outskirtspress http://blog.outskirtspress.com

Time for Q&A!

Haven’t published your book yet? We do that, too! www.outskirtspress.com.