Post on 12-Jul-2020
Crack the DNA code of each person to better
communicate in a personal
way to build a meaningful
long term relationship
The challenge is to gather,
analyze and interpret billions
of data strands of customer
interaction from countless
touch points and channels
Touchpoints - 1990’S TO 2005
Consumer’s Multichannel Life
Word of Mouth
E-Mail Marketing Call Center
Physical Store
& Point of Sale
Web
TV
Radio
Newspaper & Magazines
Direct Mail
Touchpoints - 2005 onward
Physical Store & Point of Sale
Word of Mouth
Location Services
Social
Digital Scan & Barcodes
Web
Video
Chat
TV
Reviews & Recommendations
E-Mail MarketingCall Center
Mobile
Direct MailRadio
Consumer’s Multichannel Life
Newspaper & Magazines
It Is Harder Today To Know Who You Are And How To Reach You
And To Make It Even More Difficult
200 Minutes + Per Day
500 Minutes for Millennials
If you are not occupied for 8-10 seconds,
then you pick up your phone 70% - 80% of time
Mobile Usage
Human Attention Span Is Now 8 Seconds
So Where Does That Leave The Marketer?
Demand has far outstripped supply
So What Do I Think About?
No One Wants To Be A Data ScientistLess than .001% of us
can be data scientists
•Hunter/Gatherers cannever move forward
•Hunter/Gatherers mode
oLoses precious time
oConsumes energy
oStifles innovation
Marketers Are Stuck Hunter/Gatherers Mode Jared Diamond – Guns, Germs and Steel
Copyright@2001 Teradata, a division of NCR, All Rights Reserved
Sysomos Challenge
Find patterns and trends, decode messages, identify images, find people, discover associations and turn it all into commercial opportunities
So is Predictive Analytics the Best
Path for Marketers?
So Is Artificial Intelligence The Best Path For Marketers?
2M Neurons
So Is Artificial Intelligence The Best Path For Marketers?
2M Neurons 100B Neurons
500 Trillion
Operations Per Second
So Artificial Intelligence is Good but what can we do now that is
Real and Practical?
Run trillions of combinations every day andnotify user with one click to deeper visualization
of how and why insight occurred
Next step is automated insights to accelerate marketing efforts
Automated insightsrun trillions of combinations
Using statistical algorithms to discover:
Correlations, Anomalies, Accelerations, Thresholds, Associations, …
Data center can process
1 trillion operationsper second
Automated InsightsBuilt-in Insights Delivered With Platform
Guided
What I want to know
Unguided
What I don’t know
Automated InsightsPaid, Earned, and Owned
Top Rank
Trending
Influencer
Threshold
Industry
Competitor
Sentiment
Emoji
Visual
Language
Share of Voice
Customer Voice
Discovery
News Trending
Paid Media
Location
Virality
Topic Trends
Once statistical SIGNIFICANCE is reach, then associated METADATA is added to transform statistical insight
into a business insight with actionability
Automated InsightsAdding Context For Business Insights
Automated InsightsHow Will It Work?
Mobile Web Widget
API
Automated InsightsWhy Is This Different?
We believe we can help the industry move from hunter/gatherer mode to focus on their MARKETING CRAFT
By providing near real time contextual insights sifting through trillions of combinations that is humanly impossible to do