U.S unveils plan for cars of the future

http://money.cnn.com/2014/02/03/autos/vehicle-to-

vehicle-communication/index.html?iid=SF_BN_LN

Caitlin Chuck Professor Klinkowstein

Caitlin Chuck Professor Klinkowstein

• New life- saving technology

• Reliable over human reflexes

Caitlin Chuck Professor Klinkowstein

• Vehicle- to- Vehicle communication

Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow

Caitlin Chuck Professor Klinkowstein

Ethnographic Research

Will this new vehicle-to-vehicle technology make

commuting easier?

Caitlin Chuck Professor Klinkowstein

Observation 1

Observed students, who I did not know in commuter lounge

- Mention any needs as a student, who commutes to school?

Caitlin Chuck Professor Klinkowstein

Caitlin Chuck Professor Klinkowstein

What the Commuters Said

Complained about:-Long breaks in between classes -Being tired while driving-Could do other things while driving

Caitlin Chuck Professor Klinkowstein

Observation 2

Spoke to a friend to get the average persons opinion

- How would the new technology benefit you?

Caitlin Chuck Professor Klinkowstein

Caitlin Chuck Professor Klinkowstein

What Friends Said

Benefits:-Would make traveling easier -Convenience -No distracted drivers

Caitlin Chuck Professor Klinkowstein

Observation 3

Talked to car fanatic, someone who really likes cars

- What do you think about the new technology?

Caitlin Chuck Professor Klinkowstein

Caitlin Chuck Professor Klinkowstein

What Car Fanatics Said:

New technology is:-New inventive technology -Still a little skeptical -Prototype shows future possibilities

Caitlin Chuck Professor Klinkowstein

Ethnographic Research Findings

• New technology makes commuting easier

• Time can be used doing other things

• Safer travels/ less accidents• Cars do not have distractions like

people

Caitlin Chuck Professor Klinkowstein