Counterfeiting past, present… and future

Tim Phillips

Past

Present

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1984 2004

Revenues of Knockoff Inc. ($bn)

x100

Future?

1. We need fresh thinking

BSA CIPR AIM UNIFAB APM/REACT MHPRA NCIS NPSA CLEPA MEMA IIPA PSI SCIA

NIOCTF HAI MSF WHO ABPC MPA BPI QBPC FIOD-ECD BASCAP AACP ACID BSA FACT

FAST ITMA ITSA MARQUES WCO WIPO WTO IFPI FIAPF GACG GBLAAC ICC CIB ISC IFPI MPAA IHMA INDICAM MOME NAFDAC MPA

ILO IPF TMA EBA IFPMA ASIP ANDEMA IACC INTA ABAC-BAAN RIAA FSWI CUIPPC FDA

ICDRA INTERPOL TME

BSA CIPR AIM UNIFAB APM/REACT MHPRA NCIS NPSA CLEPA MEMA IIPA PSI SCIA

NIOCTF HAI MSF WHO ABPC MPA BPI QBPC FIOD-ECD BASCAP AACP ACID BSA FACT

FAST ITMA ITSA MARQUES WCO WIPO WTO IFPI FIAPF GACG GBLAAC ICC CIB ISC IFPI MPAA IHMA INDICAM MOME NAFDAC MPA

ILO IPF TMA EBA IFPMA ASIP ANDEMA IACC INTA ABAC-BAAN RIAA FSWI CUIPPC FDA

ICDRA INTERPOL TME

Substandard medicines represent a far larger risk to public health than counterfeit medicines. However, with some exceptions, substandard and counterfeit drugs are regularly conflated and confusedMédecins Sans Frontières

2. We need better research

• 7% purchased counterfeit, 11% purchased pirate CD in the last year

• Only 1 in 9 think this is a "serious act"

• The only unethical act seen as less serious was not paying for parking

Why?

Source: Opinium Research poll of 1952 British adults, August 2008

• 30% agreed that "The only people who suffer if I buy counterfeit goods are overpaid designers"

• 52% claim to know facts about counterfeit goods, but...

• Just 19% claim this information will make them “less likely to purchase”

Why?

Source: Opinium Research poll of 1952 British adults, August 2008

3. We need transparency

4. We need the highest standards of integrity

I know some of the investigators who prepare the counterfeiting figures...They don’t go out and check, they just put a figure downOlga Barranikova, CIPR

5. We need to inspire, not bully

I’d like to tell Tim Phillips he’s a sanctimonious twerpCaller to BBC London

tim@timphillips.co.uk+44 7973 899712