STARBUCKS VS COSTA

Presentation Outline• Introduce Starbucks & Costa

• Improve Quality and Efficiency

• Compare & Conclusion

STARBUCKS• Establishing time :1971

• Headquarters: Seattle, Washington U.S.

• Largest coffeehouse chains in the world

• Stores: worldwide 17,009 (2011)

COSTA NO.1coffee shop chain in the UK

• Establishing time : 1971

• First British store: London Nexport street

• Founder: Sergio and Bruno Costa.

• Stores:1800 stores spanning 25 countries

COFFEE QUALITY

• STARBUCKS insists four principles:

• refuse franchisee

• refuse to sell artificially flavored coffee beans.

• refuse to enter the supermarket

• they only choose the most advanced coffee beans

COFFEE QUALITY

• slowly roasted in low-temperature for 22 minutes.

• import coffee beans from nine countries where are fertile in coffee

• professional baristas

SERVICE QUALITY

• warm atmosphere

• best coffee machine

• thoughtful service

Costa inside

COSTA

Efficiency• Epicor software • Windows Server 2008

Epicor software

• removed some redundant procedures

• improve search quality

• meet more consumer’s demand.

Windows Server 2008

• simplified IT management and streamlined auditing capabilities

• decrease the basic frame but supply the same quality service

Expanding chains too fast

Starbucks’s crisis

• expanding too fast to ensure the quality( product and service) leads to close 600 stores

• http://life.dwnews.com/news/2009-01-09/4658325.html

Costa’s spring

• http://news.bbc.co.uk/1/hi/business/7370632.stm

CONCLUSION

Thanks for you attention

Amanda group 3