CORPORATE SOCIAL RESPONSIBILITYBy Melissa Juliette-Bernard, Quinta Miller, Steve Patterson, and Efrain Rios-Lujan

ETH/316

April 23, 2012

Michelle Clark-Washington

CORPORATE RESPONSIBILITY

What is a corporation expected to provide? Jobs and stable employment Taxes

Going above an beyond Monetary Donations Donations of Time Providing Free Services Going “Green”

BENEFITS OF SOCIAL RESPONSIBILITY External Effects

Recognition Public Relations More Sales

Internal Effects Morale Promotes moral and ethical behavior Less turnover Productivity

BLIZZARD ENTERTAINMENT

Core Values Donation to St. Jude’s Children’s

Research Hospital Japanese Tsunami Relief

JOHNSON & JOHNSON

Credo Healthy People 2010 SAFE KIDS 100 Programs to address the

HIV/AIDS Epidemic

KEEPING PALM BEACH COUNTY BEAUTIFUL

Non-Profit organization dedicated to Palm Beach County

Community Events Tree Planting Training Clean-Ups

Environmental Efforts

PHOENIX SUNS BASKETBALL TEAM Educational Programs

Suns Nite Hoops Book the Gorilla Book Drive

Partnership Team up with Arizona Public Service (APS) Partner with Cold Stone Creamery

Charities Donation milestone

EFFECTS ON THE COMMUNITY

Ownership Pride Togetherness Altruism Support Networks

REFERENCES

Biessener, A. (2011, September 29). Blizzard CEO Mike Morhaime To Be Honored For Philanthropy. Retrieved from http://www.gameinformer.com/b/news/archive/2011/09/29/blizzard-ceo-mike-morhaime-to-be-honored-for-philanthropy.aspx

Blizzard Entertainment. (2011, October 13). Blizzard Charity Auction Benefitting St. Jude Children's Research Hospital® Coming Soon. Retrieved from http://us.battle.net/wow/en/blog/3710218/Blizzard_Charity_Auction_Benefitting_St_Jude_Childrens_Research_Hospital%C2%AE_Coming_Soon-10_13_2011

Blizzard Entertainment. (2012). Blizzard Entertainment: Company Profile. Retrieved from http://us.blizzard.com/en-us/company/about/profile.html

Blizzard Entertainment. (2012). Blizzard Entertainment: Mission Statement. Retrieved from http://us.blizzard.com/en-us/company/about/mission.html

Curse Inc.. (2011, April 25). Blizzard Charity Auction. Retrieved from http://www.arenajunkies.com/page/articles/_/news/blizzard-charity-auction-r59

Johnson & Johnson. (n.d.). Retrieved from http://www.csrglobe.com/login/companies/johnson_johnson.html Johnson & Johnson Services, Inc.. (2012). Johnson & Johnson - Health Care Products & Pharmaceuticals. Retrieved

from http://www.jnj.com Keep Palm Beach County Beautiful. (2012). Our Mission. Retrieved from

http://www.keeppbcbeautiful.org/mission.htm Suns in the Community, http://www.nba.com/suns/community/community_index.html The Suns News, Educational Programs, http://www.nba.com/suns/news/community_education.html The Phoenix Suns Charities, http://www.nba.com/suns/news/charities_index.html