Katelyn Davis - @katelynshelby

Corporate Regionalization

As part of a company’s global initiative strategy, it divides itself into regions (or smaller parts) to better suit the needs of their customer, consumer or the regional culture.

Still appears as one large company to the public, but functions via smaller regions.

Corporate Regionalization

A larger company benefits by becoming less interconnected Smaller regions are more manageable Stronger location focus

○ Customers by location○ Employees by location○ Community focus○ Regional culture and languages○ Government boundaries

Community Building

Problems Caused by Regionalization By becoming less interconnected, there is a lack

of community built among the brand.

Community Building

Problems Caused by Regionalization By becoming less interconnected, there is a lack

of community built among the brand.

Community Building

Solutions By using a easily accessible mass communication,

like Social Media, the community can be brought back together digitally.

Social Media Strategies for Community Building

Internal Corporate Blog

Internal Forum

External Social Networks

Internal Corporate Blog

Internal Blog for Employees Gives “big picture” insight Visibility promotes involvement Increase dialogue

Example Topics Company news Project updates Awards Highlights from other regions

Forums

Internal Forums for Use of Employees Provokes discussion Open to questions Promotes sharing of ideas

Example Forum Threads Corporate Policies Benefits & Open Enrollment Q&A with executives

Social Networks

Accounts with major social networking websites for use by employees, customers, and the community. Shows a global front to the public Provides a public outlet for employees to share

with their network

Example content: Community involvement Customer service Product announcements

Community Building & Social Media

Works no matter the size of the organization

Things to keep in mind: Language Barriers: offer your content in other

languages Regional Communications Liaison: someone to

mine for stories

Q&A

Thank you! - @katelynshelby