Post on 27-May-2015
description
MARKETING IN A BILLION CHANNEL UNIVERSE
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Jeremy EpsteinMarketing Navigatorjer979@neverstopmarketing.com
WAS IT ONLY A PRINTING PRESS?
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Tools vs. Implications
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#1: It’s an Attention Economy
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#2: Power of Permission
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#3: Ridiculous Reach of the Individual
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HOW TO SURVIVE IN
THIS ENVIRONMENT?
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Check this out!
Drive WOM!
4 Survival Strategies
1 Be “Remarkable”
2 Be a Good Storyteller
3Build a Dandelion Marketing Culture
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4 Build a Community that Cares
BE REMARKABLE!No One Shares Boring Stuff With Their Friends
Business Cards Can Be Remarkable!
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Invoices Can Be Remarkable!
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You’re JNJ. Whenever the hell you want.
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“The aim of marketing is to make selling superfluous.”
“The enterprise has two—and only two— basic functions: Marketing and Innovation.”
Peter Drucker’s Opinion on Marketing
BE A GOOD(WELL, GREAT ACTUALLY)STORYTELLER
Stories We Help Other To Tell Themselves
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I’m a size 4! At least at
the Limited.
BUILD A DANDELION MARKETING CULTURE
Spread Seeds Knowing Some Will Thrive, While Most Will Die
Cultural Cornerstones
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High Fault Tolerance
Take Risk
http://www.dandelionmarketing.biz
Commander’s Intent
Make Everyone a Marketer
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NURTURE A COMMUNITY THAT CARESCommunity Driven Marketing
Identify Raving Fans
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Only 15% Are
“Influencers”
They Create Only 30% of
the Buzz
Community Driven Marketing
Identify Cultivate Activate
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www.communitydrivenmarketing.com
Cultivate to Earn Permission
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3 Connect Like-Minded People
Event 1 Event 2 Event 30%
10%
20%
30%
40%
50%
60%
70%
80%
Increased Turnout for Events
1465
28
Activation
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Marketing’s Darwinian Moment
jer979@neverstopmarketing.com
Twitter: @jer979
Linkedin.com/in/jer979
www.neverstopmarketing.com
Thanks for your
attention and permission!