@BrianHonigmanDrexel - 3.16.17

Marketing & Public Relations

C O O R D I N AT I N G

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Why collaboration matters.

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SIMON SINEK’S GOLDEN CIRCLE

START WITH WHY

WHY? - PurposeHOW? - StrategyWHAT? - Tactics

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LEADING WITH WHY

WHY? - PurposeHOW? - StrategyWHAT? - Tactics

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PURPOSE

CONTENT

Reassess why and how you’re pitching the media.

Diversify by going niche. Don’t be afraid to experiment.

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Start cross-training.

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Retweets: 15,000+ Likes: 6,000+

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Drop the promotional push with your PR and instead focus on adding value.

Focus on issues & causes you support

Say something new, buck expectations

Solve a meaningful problem for consumers

Humanize the brandSpur calculated

controversy

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Find ways of building authority to help employees stand out.

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An employee writes for their company, either full-time or part-time.

Writer contributes content to third party websites like a company blog or publication.

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WHY GUEST BLOG?

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BUILD RELATIONSHIPS WITH…

Editors Writers

Potential Customers Job Applicants

HOW TO SETUP GUEST BLOGGING

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EXAMPLES OF SUCCESS

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Ekaterina Walter - @Ekaterina

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Leo Widrich - @LeoWid@BrianHonigman

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