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erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet with conf: @midwestUX

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Cooking UX with cultural leftovers

Cooking UX with cultural leftovers

share what’s next #shareUX discuss this talk: #cultureUX

erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet with conf: @midwestUX

discuss the conf: #midwestUX

Culture is more than context

yes People,Activities,Context,Emotions,Motivations,Goals,...

Culture is more than context

yes People,Activities,Context,Emotions,Motivations,Goals,...

...and Culture.

Culture is more than context

So, what is culture?

So, what is culture?

Patterns

So, what is culture?

+ StoriesPatterns

So, what is culture?

= Culture+ StoriesPatterns

Culture as patterns...

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

see

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

syntaxsee

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

syntax validsee

Culture as stories...

Culture as stories...

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

understand

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

semanticsunderstand

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

semantics soundunderstand

So, what is culture?

Behaviors

Social Norms

Signifiers

Patterns

Place in the world

Understanding of one self

How the world works

+ Stories = Culture

see

syntax

valid

understand

semantics

sound

How do we suss out culture?

How do we suss out culture?

Notice

How do we suss out culture?

Notice

be open to...

the world.

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy

stories.be open to...

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy

stories.be open to...

why is...the pattern.

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy + Abstract

stories.be open to...

why is...the pattern.

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy + Abstract

stories.be open to...

yourself.be open to...

why is...the pattern.

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy + Abstract

stories.be open to...

yourself.be open to...

why is...the pattern.

so what...the pattern.

Applied culture - USExamples

Inappropriate signifiers

Inappropriate signifiers

Noticing is more than observing

Noticing is more than observing

Class A / Type 2

Noticing is more than observing

Class A / Type 2False Stray / Plaza Drift

Noticing is structured

27

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MU

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CUST

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26

Jump StartsOpting NOT to exchange electrical chargeswith total strangers is up to the individualmotorer’s discretion. HOWEVER, random actsof kindness do continue the flow of positiveenergy. Which adds up to good motor mojofor you.

Acknowledging Fellow MotorersDating back to MINI’s birth in the UK, thereexists a time-honored tradition of ownersgreeting each other when they pass on thestreets. The moment you first sat in your MINI,you became a member of the family. So, as iscustomary, try and refrain from acts of shyness,aloofness or woeful complacency. When youpass another MINI, say, "Hey".

ESSENTIALS OF GOOD MOTORING MOJO

Fig. 26 Connect red to red. Black to ground. Stranger to stranger.

ESSENTIALS OF GOOD MOTORING MOJO

Index Finger SaluteSubtle. Sublime. "’Sup!"

Peace SignThough flower-powered Minis never lined theinterstates leading to Woodstock, N.Y., Minis didenjoy a rather colorful bohemian past shuttlingshaggy-haired hipsters from Liverpool toAmsterdam in the 60s. Then, as now, love is allyou need. That and petrol.

Thumbs UpAppropriate when paying homage to ClassicMini owners.

Motorer’s Oath of HonorREPEAT: “On my honor, I do solemnly pledge to be trustworthy, helpful, friendly, courteous,kind, obedient, cheerful and brave.”

The WaveCustomarily, Mini-owning members ofBritain’s Royal Family always presented theback of the hand, raised in a slow tight circularmotion when greeting subjects. You, living in ademocracy, may choose something a little lessupper-crusty when acknowledging throngs ofwell-wishers along your parade route.

Tap-on-the-Roof"Top of the Day". The motoring equivalent topolitely tipping your hat.

Winking the LightsThe motoring equivalent to batting your eyes.

!"#$%

&'()*+,-./*0 &'()*+,-./*1

2,-3,

45..56,7*8-9,*0 45..56,7*8-9,*1:5;-<*8-9,*0 :5;-<*8-9,*1

:55=*>-$*0 :55=*>-$*1

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!"#"$%&'('$)*!$$+,%-,&.$$%%/01$2!$$3456$.7 Culture is dynamic

Cultural change is difficult

Cultural change is difficult

Culture is learned/taught

Culture is learned/taught

Applied culture - USExamples

Applied culture - USExamples

Use culture signifiers appropriately

Noticing is structured

Culture is dynamic

Change is difficult

Culture is learned/taught

Applied culture - BrasilExamples

Regional culture as a foil

Visual signifiers are cultural

Not your “typical” farm house

Painted trees - function

Painted trees - form

Open and closed - architecture

Open and closed - people

Coffee is pervasive and free

Thumbs up

Applied culture - BrasilExamples

Applied culture - BrasilExamples

Culture as foil

Signifiers are cultural

Look for oppositions

Identify hubs of interaction

Identify the boundaries of behaviors

What do we do with culture?

Final Thoughts

Culture as...

= Culture+ StoriesPatterns

Final thoughts

Final thoughts

culture should inform design

Final thoughts

discuss cultural impact

culture should inform design

Final thoughts

culture is messy

discuss cultural impact

culture should inform design

Final thoughts

design is subjective

culture is messy

discuss cultural impact

culture should inform design

Final thoughts

create “sound” designs

design is subjective

culture is messy

discuss cultural impact

culture should inform design

Who else is talking about culture?Steve Portigal, @steveportigalFounder of Portigal Consulting. Traveler, dog owner, born Canadian.

Sam Ladner, @sladnerSociologist, qualitative researcher, technophile and consultant. Addicted to step aerobics.

Grant McCracken, @Grant27I'm an anthropologist, ethnographer, and author of Chief Culture Officer

Jan Chipchase, @janchipStrategy. Innovation. Design. Travel. Life.

thank you!

share what’s next #shareUX discuss this talk: #cultureUX

erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet the conf: @midwestUX

discuss the conf: #midwestUX