© John Wiley and Sons

Exh11-02W42Exhibit 11-2

Convergence in Drinking Patterns

© John Wiley and Sons

Exh11-03W43Exhibit 11-3

Transition of Body-Size

© John Wiley and Sons

Exh11-05W45Exhibit 11-5

VCR Sales in Various Countries

© John Wiley and Sons

Exh11-06W46Exhibit 11-6

(a) National Innovativeness vs. Individualism(b) National Innovativeness vs. Uncertainty Avoidance

© John Wiley and Sons

Exh11-07W47Exhibit 11-7

Global NPD Process

© John Wiley and Sons

Exh11-14W48Exhibit 11-14

“Waterfall” vs. “Sprinkler” Model

© John Wiley and Sons

Exh12-02W49Exhibit 12-2

Sara Lee’s Hierarchy of Brands

© John Wiley and Sons

Exh12-03W50Exhibit 12-3

Nestlé Branding Tree

© John Wiley and Sons

Exh12-07W51Exhibit 12-7

Differing Views on IP Protection

© John Wiley and Sons

Exh12-13W52Exhibit 12-3

Japanese Practices to Achieve Customer Satisfaction

© John Wiley and Sons

Exh13-07W52aExhibit 13-7

Decision Making Model for Assessing Risk of TP Strategy

© John Wiley and Sons

Exh13-08W52bExhibit 13-08

© John Wiley and Sons

Exh13-09W52cExhibit 13-09

© John Wiley and Sons

Exh14-3W53Exhibit 14-3

Global Attitudes toward Advertising