LUCAS POWELL

Conventions of campaigns

Slogans

Most products have slogans as it gives the customers something to remember the company by. Every slogan is normally short and catchy and not hard to forget.

Posters

Posters are used everywhere bus stops, train stations, the underground pretty much any where a lot of people will walk past. They will normally have a picture to catch the people’s eye then a bit of text whether it’s funny or shocking but it normally links to the theme of the picture and then finally it will have the logo of the company.

Leaflets

Leaflets give people information on the brand or company that they couldn’t get from a poster or billboard.

Billboard

Billboards are everywhere and it gives brands places to advertise where hundreds of people will pass it everyday like motorways in London.

Logo

Logo’s give the customer something to remember the brand by. It’s the face of the company and every brand has a different logo.