Controlling Your Reputation

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Un-Rapid Response

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Lesson 1

• Don’t Ignore a Social Media Eruption – constantly monitor, even on the weekends so you can respond if something happens

IDENTITY THEFT?

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Whole Foods

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Yelp

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Lesson 2

• Don’t use a phony name or submit phony reviews - it is SO easy to identify IP addresses & digital footprints

Rogue Tweets

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Lesson 3

• Discourage Rogue Tweeting with a social media policy for staff and key supporters. But be prepared if it happens

Snark & Sarcasm

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Lesson 4

• Sarcasm doesn’t translate.

Plagiarism

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Spanish Vogue

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Lesson 5

• If you steal, you’ll get caught.

CONTROL WHAT YOU CAN

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Social Media Dominates

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Social Media Dominates

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Descriptions Matter!

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Create

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Above the Fold

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Two Last Tips

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Two Last Tips

Julie Gallaher

• Google Me!http://twitter.com/juliegallaherhttp://pinterest.com/juliemarghttp://facebook.com/getonthemaphttp://linkedin.com/in/juliegallaher

• http://getonthemap.us• 916-265-2521

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