Post on 25-Jun-2020
Controlling Your Online Presence
Ian Cleary RazorCoast & RazorSocial
It’s time to plant your seeds for
2015
Become More Organized
Better Content Promotion
Optimize Results
©2013
WhitePaperSource
Publishing• Do
NOT distribute
Organized
FIND POPULAR CONTENT
Also useful to check who is
sharing the content
www.Buzzsumo.com
FIND POPULAR CONTENT
Also useful to check who is
sharing the content
www.Buzzsumo.com
FIND KEYWORDS DRIVING TRAFFIC TO COMPETITORS
www.semrush.com
VIEW TOP 10 RESULTS
www.semrush.com
PLAN OUT YOUR CONTENT
“A Blog Without an Editorial Calendar
is Like a Project without a Plan”
PLAN AHEAD WITH YOUR CONTENT
www.CoSchedule.com
SCHEDULE SOCIAL MEDIA OUTPOSTS
www.CoSchedule.com
SCHEDULE SOCIAL MEDIA OUTPOSTS
www.CoSchedule.com
Create and schedule the posts/tweets to promote your blog
article (all within WordPress)
PLAN OUT YOUR IMAGERY
www.Buzzsumo.com
SHARE MORE THAN ONCE
CONTINUOUSLY SHARE EVERGREEN CONTENT
www.BulkBuffer.com
BUILD RELATIONSHIPS WITH INFLUENCERS
FINDING JOURNALITS
FINDING JOURNALITS
USE FACEBOOK ADS
FACEBOOK RETARGETING
CONVERT YOUR FANS TO EMAIL SUBSCRIBERS
• Reach of email
– 20-25%
• Reach of Fans
– 10-15%
• Reach of people who are fans and email subscribers
– Greater than 30%
Email Subscribers
Facebook Fans
RUN A COMPETITION
www.Heyo.com
RUN A COMPETITION
www.Heyo.com
Connect to whichever email
service you are using
OPTIMIZE SOCIAL SHARING
www.filament.io/flare
OPTIMIZE SOCIAL SHARING - MOBILE
SHARING ANALYTICS
OPTIMIZE YOUR BOOKING PROCESS
Are you planting your seeds?
Controlling Your Online Presence
Ian Cleary RazorCoast & RazorSocial