CONTEXTUAL COMMUNICATIONS

BRISTOL JS - SEPTEMBER 2016

PHIL LEGGETTER DEVELOPER ADVOCATE

LEGGETTER@NEXMO.COM @LEGGETTER

WHAT WE’LL COVER

▸ What is Contextual Communication?

▸ Why it matters?

▸ How can it be achieved?

WHAT

Context (n): the situation in which something happens : the group of conditions that exist where and when something happens

Contextual communication (n): the bidirectional transfer of information between two parties where both parties are aware of the relational, environmental and cultural context of the exchange

WHAT IS IT?

AMAZON MAYDAY

AMAZON MAYDAY

▸ Knows who you are

▸ Knows what you're doing on your Kindle

▸ Can annotate your screen

▸ Can Control your Kindle (?)

INTERCOM

INTERCOM

▸ Knows who you are

▸ Has a lot of data about your product usage

▸ Provides "Omni Channel" Communication

▸ In-App Messaging

▸ Push Notifications

▸ Email

WHY

EXISTING EXPERIENCES SUCK

MULTIPLE CHANNELS (OMNI CHANNEL)

WHY CONTEXTUAL COMMUNICATIONS

▸ Save time

▸ Maintain relevance

▸ Enhance UX

▸ Allow users to communicate in the way that suits them

▸ Take context with you (?)

“By 2017, 70% of customer communications will be digital, contextualized and consumed on demand via multiple channels, including the web, mobile devices and social media.”

Gartner (2014)

HOW

ACCESSING CONTEXT IN APPLICATIONS

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GETTING ADDITIONAL CONTEXT

HOW

ACCESSING CONTEXT IN APPLICATIONS

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ACCESSING CONTEXT IN APPLICATIONS

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IDENTITY

Auth0

Nexmo Verify

ACCESSING CONTEXT IN APPLICATIONS

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APP DATA

ACCESSING CONTEXT IN APPLICATIONS

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CALENDARGoogle Calendar API

ACCESSING CONTEXT IN APPLICATIONS

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CONTACTSGoogle Contacts API

Social Graph

ACCESSING CONTEXT IN APPLICATIONS

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LOCATION

ACCESSING CONTEXT IN APPLICATIONS

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NETWORK

Being worked on: https://developer.mozilla.org/en-US/docs/Web/API/NetworkInformation

What we have right now:

ACCESSING CONTEXT IN APPLICATIONS

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ACCESSING CONTEXT IN APPLICATIONS

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ACCESSING CONTEXT IN APPLICATIONS

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ORIENTATION

ACCESSING CONTEXT IN APPLICATIONS

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BATTERY

ACCESSING CONTEXT IN APPLICATIONS

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SMS

ACCESSING CONTEXT IN APPLICATIONS

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PHONE

WHAT ABOUT MULTI CHANNEL / OMNI CHANNEL?

CONTEXT DOESN’T MOVE ACROSS CHANNELS

A CONTEXT AWARE API

REDACTED! YOU SHOULD’VE COME TO BRISTOL JS

GET EARLY ACCESS JOIN THE NEXMO COMMUNITY SLACK

http://bit.ly/nexmo-slack

PHIL LEGGETTER DEVELOPER ADVOCATE

LEGGETTER@NEXMO.COM @LEGGETTER