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So what is a Content Strategy?

Analysis

Creation

Publication

Maintenance

…of useful, current, appropriate,

and valuable content

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Content Audit & Inventory

6 Steps for Creating

More Effective Content

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Content Audit & Inventory

Key Theme Development

6 Steps for Creating

More Effective Content

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Content Audit & Inventory

Key Theme Development

Content Resource

Assessment

6 Steps for Creating

More Effective Content

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Content Audit & Inventory

Key Theme Development

Content Resource

Assessment

Content Creation

6 Steps for Creating

More Effective Content

www.BIGWORDScontent.com

Content Audit & Inventory

Key Theme Development

Content Resource

Assessment

Content Creation

Review, Revision, Approval

6 Steps for Creating

More Effective Content

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Content Audit & Inventory

Key Theme Development

Content Resource

Assessment

Content Creation

Review, Revision, Approval

Maintenance

6 Steps for Creating

More Effective Content

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Step I: Content Audit & Inventory

Has our company changed?

Has our product or service changed?

Has the market and/or competition changed?

Has our target audience and/or its

needs changed?

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Step 2: Key Theme Development

Who are our target customers?

What are their “pains”?

How does our product or service

make that pain go away?

What is different about our “pain relief”

compared to our competitors?

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Step 3: Content Resource Assessment

Who’s going to write the content?

Where’s the information coming from?

Who’s going to gather and manage

the information?

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Step 4: Content Creation

Research: Talk, Look, Listen

Review: Check Your Raw Data

Write!

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Step 5: Review, Revision, Approval

Review early and often

Keep revisions to a minimum

Get decision-maker’s approval

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FINISHED!

Actually, no.

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Step 6: Content Maintenance

Review content periodically

Revisit your resources

Write some more

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CoConclusion

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Striking the Right Balance

Align goals with audience needs

Match your schedule to your resources

The “Yin” of work, the “Yang” of fun

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Co

Start where you are.

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Co

Use what you have.

Start where you are.

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Co

Do what you can.

Arthur Ashe

Start where you are.

Use what you have.

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