Post on 21-Apr-2017
BE YODA NOT LUKEA C O N T E N T S T R A T E G Y T H A T W I N S –
F O R B U S I N E S S E S A N D B L O G G E R S A L I K E
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BE A COACHNOT A KNOW-IT-ALL
Y O U R P R O S P E C T S A R E T H E H E R O , N O T Y O U
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WHEN NINE HUNDRED YEARS OLD YOU REACH, LOOK AS GOOD YOU WILL NOT.
A B R A H A M L I N C O L N
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EVERY SITE NEEDSA VARIETY OF POSTS
D O E S A N Y O N E R E M E M B E R K A R A T E K I D ?
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FEAR LEADS TO ANGER…ANGER LEADS TO HATE…HATE LEADS TO SUFFERING.
M U H A M M A D A L I
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DEFINE THE JOBOF EACH POST
P E O P L E H I R E D M I L K S H A K E S F O R B R E A K F A S T
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JUDGE ME BY MY SIZE, DO YOU?
T Y R I O N L A N N I S T E R
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END EACH POST WITH THE NEXT STEP
Y O U ’ R E T A K I N G P E O P L E O N A J O U R N E Y
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ALWAYS TWO THERE ARE; NO MORE, NO LESS. A MASTER AND AN APPRENTICE.
M R . M I Y A G I
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UNAWARE PROBLEM AWARE
SOLUTION AWARE
PRODUCT AWARE
FULLY AWARE
DISCOVERY CONSIDERATION DECISION
DEVELOP PROBLEM VOCABULARY
DEVELOP SOLUTION
VOCABULARY
ARTICULATE AVAILABLE OPTIONS
MATCH VALUES & NEEDS
DIFFERENTIATE YOUR
SOLUTION
CONTENT TYPES
• CHECKLISTS• STORIES• Q&A
• MAPS• LISTS• HOW TO
• TUTORIALS• WHITE PAPERS• COMPARISONS
• OPINIONS• BEST OF• GUIDES
• CASE STUDIES• BUYER’S GUIDE• HEAD TO HEAD
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DO. OR DO NOT. THERE IS NO TRY.
E L O N M U S K
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CHRIS LEMAWORDPRESS: CHRISLEMA.COMLEADERSHIP: BEYONDGOOD.COM
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