Post on 14-Feb-2017
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CONTENT STRATEGYA quick guide
NEWSTORYSTUDIO
Ciaran Ryan New Story Studio Limited
newstorystudio.com@newstorystudio
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NEWSTORYSTUDIO
STOPcreating
ineffective digital content.A strategy can
help but…
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NEWSTORYSTUDIO
“STRATEGY IS SACRIFICE”
Many options.Need to choose
well
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NEWSTORYSTUDIO
THERE’S MORE THAN ONE
ROUTE
Here are some steps to take…
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OBJECTIVE
Define what needs to be
achieved
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CUSTOMER PERSONAS
“Always checks LinkedIn while
falling over”
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RESEARCH & ANALYSIS
Effective content is aligned with
customer need & attention
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ENHANCED RESEARCH &
ANALYSIS
Ask me about Audience Intent Modelling (AIM)
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INSIGHT
Lack of insight is the elephant in the
room*
*An obvious problem that few want to discuss
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CONNECT THE INSIGHTS TO
THE CUSTOMER
JOURNEY
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BRIDGE THE
COMMUNIC
ATION
GAPS
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OUTLINE THE CONTENT TO BE CREATED
Can’t just quantify to interesting
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OUTLINE THE CONTENT
For each persona’s need state, across
the calendar
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CREATE THE CONTENT
Editorial judgement required…
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MEASURE, MONITOR, IMPROVE
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NEWSTORYSTUDIO
Need a hand with your content
strategy?
Get in touch:newstorystudio.com