#TwitterSmarter WebinarContent Marketing With Twitter

Host: @MadalynSklar

With: Solveig Whittle@ShadesOfSolveig

Agenda

• Content Marketing Basics

• Creating Content

• Ensuring Content Marketing Success

• Promoting Your Original Content on Twitter

• Examples

• Wrap Up Summary Takeaways

• Q&A

How Content Marketing Works

• Entertain

• Inform

• Be useful

• Establish relationships

• Establish authority

• Express yourself

• Develop your brand

Putting You On The Map And Building Followers

Image by Alexis Wilke, Wikimedia

CREATING CONTENT

Everything Is Content

Express Your Personality and Interests

Share Other People’s Content

“A content curator cherry-picks the best content that is important and relevant to share with their community. ” -Beth Kanter

ENSURING CONTENT MARKETING SUCCESS

Visual Content Rules

• People have a 7 second attention span

• A goldfish has 8 seconds

• Visual content has 94 % more shares

• Faster processing

• Visual rules mobile and mobile rules the internet

Source: Steemfeed.com and Social Media Today

Storytelling Is Compelling

Emotion

Have A Cause

Consistency

Make Creating Content Fun

SHARING YOUR ORIGINAL CONTENT ON TWITTER

Time Link Shares

Tag Others

Ask for Retweets and Say Thanks

Retweet Those Who Share

Resend Your Link

Twitter Chats and Content Marketing

Share On Relevant Chats

Use Subject Hashtags

• #newmusic

• #indiemusic

• #MM

• #SeattleMusic

• #pianomusic

• #folkmusic

• #hardrock

• #guitar

• #newage

• #TwitterSmarter

No more than three hashtags per tweet, please

Schedule Tweets

• Hootsuite or Buffer

• Depends on goals… and personal or business style

• Don’t “set it and forget it” in a crisis

• Set expectations for engagement

• Weekends, evenings, overnight

• Remember, Twitter is a global network!

Track Referrals To Your Website

Example: Barleycove Band

Example: Elizabeth Pope

Example: Diabolical Machines

Wrap Up

TwitterSmarterClass.comUse my special code for FREE consult!

#TwitterSmarter WebinarContent Marketing With Twitter

Host: @MadalynSklar

With: Solveig Whittle@ShadesOfSolveig