“Content Marketing is a way to build loyal relationship and community, so people feel to you and your brand”

What we’ll cover

1. Why Content Marketing

2. Qualities of a Good Content

3. Content Marketing Life Cycle

4. Common Content Marketing Mistakes (Best Practices)

5. Content Marketing Success Measurement

1. 70% of the people prefer to know a company through their content

WHY CONTENT MARKETING

1. 70% of the people prefer to know a company through their content

2. Better search engine ranking on non branded keywords

WHY CONTENT MARKETING

1. 70% of the people prefer to know a company through their content2. Better search engine ranking on non branded keywords

3. Content + Social Media = Better Reach

WHY CONTENT MARKETING

1. 70% of the people prefer to know a company through their content2. Better search engine ranking on non branded keywords3. Content + Social Media = Better Reach

4. Cost per lead will start dropping in first three month

WHY CONTENT MARKETING

“Good Content” is one of the top 3 reasons why people follow brands

Qualities of a Good Content

1. Original and Unique

Qualities of a Good Content

1. Original and Unique

2. Interesting and Sharable

Qualities of a Good Content

1. Original and Unique

2. Interesting and Sharable

3. Targeted and Accurate

Qualities of a Good Content

1. Original and Unique

2. Interesting and Sharable

3. Targeted and Accurate

4. In depth and Informative

Qualities of a Good Content

1. Original and Unique

2. Interesting and Sharable

3. Targeted and Accurate

4. In depth and Informative

5. Tracked and Monitored

Content Marketing Cycle

1. Understand Target Audience

2. Creating Content Marketing Calendar

3. Create Effective and Sharable Content

4. How to Market Content Effectively

5. How to Measure Content Marketing Effort

6. Best Practices to Re-purpose your Content

Content Marketing Cycle

Common Content Marketing Mistakes

1. Planning and Time Effort Needed

2. Give up very early

3. Not SEO and Interlinking

4. Content and other form of marketing

5. Conversion and Assisted Conversion

Common Content Marketing Mistakes

1. Planning and Time Effort Needed

Common Content Marketing Mistakes

2. Give up very Early

Common Content Marketing Mistakes

3. SEO Optimized Content

Common Content Marketing Mistakes

4. Content and other Form of Digital Marketing

Common Content Marketing Mistakes

4. Conversion and Assisted Conversion

Content Marketing Success Metrics

CONSUMPTION METRICS Website/Blog - Page Views, Unique Visitors, AVG Time on Page Email - Email Open Rate, Email Clicks, Form Completion Rate (Landing Page)

RETENTION METRICSWebsite/Blog - Return Rate, Bounce Rate, Page Per VisitEmail – Un-subscribers, Social Media – Follower Count

SHARING METRICSSocial Media - Social Media Shares, Social Media Links,Email – Email Forwarding

ENGAGEMENT METRICSWebsite/Blog – Comments, Session Duration, Page Depth

THANKS