Content Like WaterContent Like Water

Liberate the MessageLiberate the Message

COPE: Create Once, Publish Everywhere

What we are going to learn

1. Writing: Basic web writing techniques

2. Break it Down: How to slice your content into types and elements

3. HTML 5: A smarter “semantic” web

4. Markdown: web code for writers

5. Assets: Putting Omniupdate to work for you

Justify Your Existence

• Christopher Spencer, 15 years in the communication game: Print, online, analytics

• Former newspaper reporter for the Arkansas Democrat-Gazette (1999 – 2004), Morning News of Northwest Arkansas (2005 – 2009), El Dorado News Times (1998 – 1999)

• Founded Ozarks Unbound (2009 – 2011) and WordCamp Fayetteville (Fourth year this weekend)

• Work currently as a digital media strategist for the University of Arkansas (2011+). Taught digital journalism class last semester.

Christopher’s Web Writing Recommendations

Take a breathFocus

Use your bulletsHead shot

Writing: Take a Breath

Writing: Use Your Bullets

Writing: Head shot

Break it Down

1. Determine if your content repeats

2. If so, what is your content type?

3. What are the elements that make up your content type?

Break it Down

Recipe• Ingredients• Directions• Picture• Prep time• Related recipes• Tags to relate

to other data

Break it Down

Staff Capsule• Picture• Email• Phone number• Bio statement• Job title• Department

Break it Down

Win – Win

• Content is ready for a database

• User experiences content consistently

HTML Content Tags

Tag Description

<audio> Defines sound content

<video> Defines a video or movie

<article> Defines an article

<aside> Defines content aside from the page content

<figure> Specifies self-contained content, like illustrations, diagrams, photos, code listings, etc.

<figcaption> Defines a caption for a <figure> element

<details> Defines additional details that the user can view or hide

Markdown: Code for Writers

Assets in Omniupdate

COPE for the university•Assets are reusable content such as text, images, media, code blocks, links, etc. Reusable content is convenient when working with multiple files that require the same information. As reusable content, Assets allow users to easily change an item that is used on several pages. Once an Asset is updated and published, all the pages using, or "subscribed" to, the Asset will also be updated and published.  - OmniUpdate

Assets in Omniupdate