Content is Queen/King. - research.vietnambusiness.tvresearch.vietnambusiness.tv/1-Abhijit...

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Content is Queen/King.

Who is the King/Queen of Content?

We are all content creators.

We are all content publishers.

We are all creative.

Waiting for an inspiration. To strike an idea.

If it becomes something.

You are on it. And you own it.

Blah. Blah. Blah.

[Content X Channels] Management

Poor Barbie .... If so ethi g does 't belo g to our community of beliefs, why do you try to change it? Don't change the world around you, live in your own

world and let the world to be free. Hijab Barbie! Co es ith e er thi g ou see here.

E plosi e est sold separatel ,

You are in want of a process or a framework which simplifies this mess. Places things in order. For action. For reaction. For Measurement.

The Role.

The Role.

SIMPLIFY! BIG PICTURE.

INSIGHT IDEA CONTENT

CONTENT CHANNELS INTERACTION

CONTENT CONVERSATION BRAND STORY

REACH REACTION

PUSH

PULL

CONTENT

+

CONVERSATION

CHANNELS

CHANNELS CHANNELS

CHANNELS

DIGITAL STRATEGY

DIGITAL STRATEGY

SOCIAL MEDIA STRATEGY

FACEBOOK STRATEGY

CONTENT STRATEGY

TWITTER STRATEGY

WEBTHRETO STRATEGY

SEARCH STRATEGY

VIDEO STRATEGY

YOU TUBE STRATEGY

VIRAL STRATEGY

LONG TAIL STRATEGY

LONG TAIL STRATEGY

MOBILE STRATEGY

ECOMMERCE STRATEGY

CRM

BIG DATA

SMALL DATA

BIG IDEA DIGITAL INSIGHT

CONSUMER INSIGHT

SHOPPER INSIGHT

CONSUMER JOURNEY

CONVERSATION JOURNEY

SHOPPER JOURNEY

INSTAGRAM STRATEGY

DIGITAL BEHAVIOR

CONSUMER BEHAVIOR

APPS.

DRONES

INNOVATION

DISRUPTION

DIGITAL STRATEGY

YOU NEED A STRATEGY. PERIOD.

CONTENT STRATEGY

Co te t arketi g is ’t a replace e t for other for s of arketi g – it just makes those forms work better.

How?

Content marketing adds value to the business by building a critical

strategic asset: a subscribed audience.

Robert Rose, Content Marketing Institute

CORE

STRATEGY

PR STRATEGY

SOCIAL MEDIA STRATEGY

MEDIA STRATEGY

CONTENT STRATEGY

ECOMMERCE STRATEGY

PRICING STRATEGY

PORTFOLIO STRATEGY

RETAIL STRATEGY