Content Development & Social Media

Craig H. Wood, Ashley S. Griffin, Diane Bales, Jerri Caldwell-Hammonds,

Maggie Lawrence

78%

Social Media Explained

I eat #cookies

I “Like” cookies

I hang out with people who like cookies

This is where I eat cookies

Watch me eat cookies

I am skilled at eating cookies

Here is a cookie recipe

I take cool pictures of my cookies

I write (blog) about cookies

I recommend my favorite places to buy and eat cookies

I am listening to the Cookie Monster Rap Song

Social Strand Media (socialstrand.com)

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Engagement Through Blogging

Social Media Use in the eXtension Alliance for Better Child Care:

Strategies and Lessons Learned

Diane W. BalesExtension Specialist, The University of Georgia Co-Leader, Child Care Community of Practice

dbales@uga.edu

Who We Are

• Extension faculty with research-based expertise in early care and education

• Committed to high-quality child care• Serve multiple audiences

1. Child care providers2. Parents seeking child care3. Employers supporting employees’ child care

needs• Primary focus on child care providers’ needs

Why Facebook?

• We are there already• Our Community of Interest is also there• Making ourselves known among professionals• Connecting with others in the child care field• Chance to broaden conversation

facebook.com/eXtensionallianceforbetterchildcare

Facebook Provides Usage Information

https://twitter.com/BetterChildCare

Twitter Usage Statistics

• Output: 1,050 tweets and counting• Outreach: 336 followers• Influencing Others– Retweets: your tweets, tweeted by others– @ Mentions: tweets mentioning your name

Other Social Media Outlets

• Child Care and Military Families page on Facebook

• Military Child Care Twitter feed• Early Care & Education for Military Families

group on LinkedIn• BetterChildCare channel on YouTube

What We’ve Learned Through Social Media Use

• CoP members vary widely in technical abilities and interest in social media

• A “champion” helps get started• CoP members need to be intentionally engaged

and see this as a part of their eXtension work• Paid staff are very helpful but not required• Tools on social media sites make it easier• Listen as well as talk• We can do a lot with only a few minutes per day

Building Your Team & Connecting with Your Audience

Jerri Hammonds, Auburn University

Urban Integrated Pest Management Community of Practice

SHARE SMARTER, NOT HARDER

THE URBAN IPM SOCIAL MEDIA TEAM

Building a Team Who Shares Rules of Engagement

for the Team When Posting What We Share Facebook Analytics Feeding your Facebook Page & Twitter Feed

BUILDING A TEAM WHO SHARES

There is strength in numbers so create a TEAM.

Have MANY administrators on your Facebook page. Admins receive notifications per activity. Admins are able to post as the page.

Suggest team members install an app on their computers and mobile devices.

Apps help to keep Twitter close at hand for posting and for retweeting and allows them to stay logged into the account. TweetCaster Hootsuite

Play to the individual’s strengths.

THE RULES OF ENGAGEMENT

Use conversational language. Post light and funny tidbits occasionally.

Post as your Facebook page.

Don’t “blow up” someone’s Twitter feed.

Events Blog Post Links Light and Funny Updated CoP Content

WHAT WE SHARE

Light and Funny Posts

Updated CoP Content

Photos Videos Polls

WHAT WE SHARE

Videos

Name that Bug

Videos

WORK SMARTER NOT HARDER

SHARE SMARTER NOT HARDER

SHARE SMARTER NOT HARDER

Block off an hour or so of time to learn and have someone you can call on for help.

Don’t be afraid to ASK questions. RELAX! Be patient with yourself and with

your team members.

JUST GETTING STARTED?

“Of all the things you wear, your attitude is the most important.”― Janet Lane

KEEP SOCIAL MEDIA CLOSE

TweetCasterHootSuite Facebook App

Building Your Team & Connecting with Your Audience

Jerri Hammonds, Auburn UniversityUrban Integrated Pest Management Community of Practice

SHARE SMARTER, NOT HARDER

eXHorses Channel

How we YouTubed?

• Chunk Video• Created

Playlists

> 48,000 Views

• Contextual descriptions with keywords/tags

• Links back to the site

• Embed Video• NEW Video Shorts • Promotion for LEARN Webinars

Moving Ahead

• Comments• Conversation

Who Watches?

Mobile Views

Value of YouTube

• Brand the channel• • • Comments/Conversation• Curate videos – user accounts• Drive Traffic

Optimization Model

Adm/College information/updates

Program & timely events

Updates to 4-H, Ag, FCS, faculty

Counties or building your in

Video updates

Network with other Extension Administrators

Share factsheets, County offices, etc.

Cool pictures of your College activities

Write your monthly update

How you can use Social Media

• Be Conversational

• Be regular and timely• Be yourself

• Don’t always broadcast• Chunk content• Use hashtags

• Always be listening

Best Practices/Tips

• Engage in other networks (AgChat)

• Pick one, be comfortable, then add

The Future