U.S. CONSUMER TRENDSJeff S. PetreeWiechman Pig Company

DRIVERS OF CONSUMER CHOICEPriceConvenienceEmotional Rewards

PRICE

PRICEIncomeRetail Prices

INCOMES

INCOMES

RETAIL PRICES

CONVENIENCE

CONVENIENCETransaction TimePreparation Time

TRANSACTION TIME

PREPARATION

EMOTIONAL REWARD

EMOTIONAL REWARDShopping ExperienceEating Experience – Taste, TextureSafetyEthicsBacon!

SHOPPING EXPERIENCE

EATING EXPERIENCE

SAFETY

ETHICS

BACON!

DRIVERS OF CONSUMER CHOICEPriceConvenienceEmotional Rewards

U.S. CONSUMER TRENDSThanks for the opportunity!