Consumer startups trends

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Some trends in consumer startups 2012

Transcript of Consumer startups trends

Consumer startups: facts, trends, business models.

St. Petersburg| 2012 Jane Smorodnikova, CEO

contact@freshle.com

Fact №1

Thousands of early-stage consumer web/mobile companies were started and funded in last 24 months.

will only do a few deals a year.

There are only a few dozen VCs who actively

write consumer Series A checks, and those Vcs

Fact №2

Facebook’s market cap is about half of what most tech investors expected before the IPO.

Fact №3

Groupon, Zynga and Facebook are down.

Fact №4

But Google is still growing. Because it’s useful?

Fact №5

Fact №6

1. Enterprise software 2. Networks and hosting 3. Hardware 4. Games and video 5. Mobile 6. Web 7. Ad 8. Search 9. E-commerse

Chances for M&A (CrunchBase insights)

Fact №6

1. Hardware 2. Enterprise software 3. Mobile 4. Games and video 5. Networks and hosting 6. Web 7. E-commerce 8. Ad 9. Search

Chances for VC (CrunchBase insights)

«Web and mobile are most

mentioned startups on…»

CrunchBase facts

«Ten million users

is the new one million users»

Chris Dixon

Failed model 1: Pay-Per-Bid

Failed model 2: AirBnB of cars

Trend 1. Newism

In fact the entire world, from emerging* to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry.

Trend 2. FSTR

Everything is getting faster and FSTR ;-). The online world, with its relentless acceleration and amplification – of information, of excitement, of attention.

Trend 3. EXPERIENCE CRAMMING

Consumers want to collect and mix-and-match as many new and varied experiences as possible.

Social status will come from being in-the-know, and from being part of the 'new'.

Trend 4. STATUS STREAM

Trend 5. TRYSUMERS

The risk of trying out something new is approaching zilch.

Trend 6. TO HAVE IS TO (H)OLD

Possessions don't (need to) get old anymore.

For smart consumers, 'trading in' is the new buying in 2012.

Trend 7. RED CARPET

The World Tourism Organization has estimated that the total number of outbound tourists from China will reach 100 million by 2020 (now 30). For comparison, US citizens made only 37 million outbound air travel trips during the whole of 2010.

Trend 8. DIY HEALTH

App Store currently offers 9,000 mobile health apps (including nearly 1,500 cardio fitness apps, over 1,300 diet apps, over 1,000 stress and relaxation apps, and over 650 women’s health apps) and by mid-2012,

this number is expected reach 13,000.

Trend 9. DEALER-CHIC

MORE FOR LESS BEST OF THE BEST For consumers, securing the best deals is fast becoming a way of life, if not a source of pride and status.

Trend 10. ECO-CYCOLOGY

Next for recycling? Brands taking back all of their products (and recycling them responsibly and innovatively). *Patagonia claims to have so far taken back 45 tons of clothing for recycling and made 34 tons into new clothes.

Trend 11. BOTTOM OF THE URBAN PYRAMID

In 2012, the opportunities to cater to hundreds of millions of low-income urban consumers will be unprecedented.

Trend 12. IDLE SOURCING

Expect crowd-based problem solving to fuel endless innovations in 2012, especially as for consumers, contributing will be more effortless than ever.

Trend 13. FLAWSOME

for 2012's consumers, brands that behave more humanly, including showing their flaws, will be awesome.

Trend 14. SCREEN CULTURE

In 2012 will see three mega-tech currents converge: screens will be (even more): ubiquitous / mobile / cheap / always on; interactive and intuitive; an interface to everything and anything.

Trend 15. POINT & KNOW

2012 will see a mix of the known (Apps! Augmented Reality!) and the very known (QR codes!) bringing information about the objects (and even people) that consumers encounter in the real world instantly.

Good idea 1.

For consumer startups with non-transactional models (ad-based or unknown business models), you need something closer to 10 million users versus 1 million users to get Series A funded.

Be sure that market is big

Good idea 2.

When you think that you know your competitor landscape – start another competitor research. And repeat it.

Be sure that you know it

Don’t forget the world. Don’t forget substitutes.

Good idea 3.

Use charts to visualize competitor landscape:

Be sure that you have something

2 dimensions for 2 main values blue ocean canvas

Good idea 4.

Then forget market

UserBase

Market share

Market

UserBase

Conversion

Promotion

Good idea 5.

Big and growing market Trend and model Niche and advantage Team and background Facts and proofs

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St. Petersburg| 2012 Jane Smorodnikova, CEO

contact@freshle.com