Post on 13-Jul-2015
CONSUMER PERCEPTION OF
JOB-SEEKERS IN UPDATING
THEIR JOB PROFILES
ON JOB PORTALS
B Y N E I L M AT H E W
B T E C H C S E + M B A ( 2 0 1 0 - 2 0 1 5 )
S U M M E R I N T E R N S H I P
2
JOB PORTALS : BUSINESS MODEL
JOB PORTAL
WEBSITE
USER’S JOB
PROFILE
DATA
LIST OF
RELEVANT
CANDIDATES
$$$
JOB SEEKERS COMPANIES / RECRUITERS
3
THE FOCUS OF THIS PROJECT
Job Portal websites are
strongly dependent on their
user base.
JOB PORTAL
WEBSITE
To better service the recruiters:
1. Increase number of users registered
2. Maintain Up-to-date Job Profile Data
4
THE FOCUS OF THIS PROJECT
• Job Seekers do not
always Register Accounts.
• Those who do register
Account, often do not
come back to the Job
Portal Website
• Those who do come back,
often make another Job
Account without realizing
they had one.
To Maintain Up-To-Date Job Profile Data
5
RESEARCH METHODOLOGY: OBJECTIVE
The Objective of this study is:
To identify the main factors that are responsible
for the job seeker’s tendency to update their
job profile information on a regular basis.
6
RESEARCH METHODOLOGY: SCOPE OF STUDY
The study can be used by any Job Portal
Website
• to assess the consumer perception of passive
job account holders in India
• to consider the recommendations and
suggestions made in this paper
This questionnaire was filled by respondents of
Indian origin. This can be re-used to study
consumer perception of Job Seekers in other
countries as well.
7
RESEARCH METHODOLOGY: SAMPLE SIZE
A Sample Size of 216 respondents
Job Seekers
Internet Users
Indians
8
RESEARCH METHODOLOGY: SAMPLING
A Random Sampling Technique was followed.
Google Forms was used, questionnaire available
online at http://bit.ly/XQAEaG
SmartPLS has been used
for the Analysis of data collected
9
DATA COLLECTION
Using Google Forms,
a conditional Questionnaire was created:
Common
Questions
like
Demographics
PART A:
What is your
preferred method
of Searching
Jobs?
PART B:
18 Likert scale
type questions to
assess
respondent’s
updating tendancy
Do you
have a
Job Portal
Account?
NO
YES
10
DATA COLLECTION : COMMON QS & PART A
Q. General Questions Options
1 Currently Employed? Yes/No
2 Work Experience? 0 - 2 years | 2 - 5 years | 5 - 8 years | 8 years
and above
3 How often do you browse
the internet for jobs?
Once a day/Once a week/Once a month/Once in
6 months/Once a year/Only when I need a job.
4 Do you have an account on
a Job Site (like Naukri,
Monster)
Yes/No
COMMON QUESTIONS
A5 How do you search for
Jobs:
Typing your job search on search engine
(Google, Yahoo, Bing, etc) / Using the saved
search/job alerts on job sites / Using social
media tool (eg Twitter, social media groups, etc) /
Typing your job search on jobs sites (Monster,
Naukri) / I don't search for jobs online
FOR NON JOB-ACCOUNT HOLDERS
12
DATA COLLECTION : SURVEY RESULTS
Among those who did not have a job portal accounts:
85% of them were mainly Freshers
with 0-2 years of work experience.
43% of them were yet to be employed/unemployed
71% of them used search engines to search for jobs.
43% of them checked the internet for jobs everyday
Among which, 75% were freshers (0-2 years)
who just received their degrees a few months
back.
13
DATA COLLECTION : QUESTIONNAIRE (B)
Q. Variables Questions (Likert Scale) CODE
B1 Regular Updating of Job Profiles I update my job profile regularly. REGUSE_0
1
B2 My job profile currently has my latest
work experience and details.
REGUSE_0
2
B3 Forgetfulness of User I usually forget to update my Job Profile
Information.
FORGET_1
B4 I don't remember the password to my
Job Portal account.
FORGET_2
B5 Ease of Task I think updating my job profile is a
difficult task.
EASE_3
B6 I think updating my job profile is a time-
consuming task.
EASE_4
B7 Unawareness of Task Benefits I don't think updating my Job Profile will
help me find better jobs.
UNAWARE
_5
B8 I believe performing a job search without
creating an account is a better option.
UNAWARE
_6
B9 Negative Perception of the
Product (Monster Job Search)I do not find Job Portals useful. BADPROD
UCT_7
B10 I have not found any relevant job
openings using Job Portals.
BADPROD
UCT_8
FOR JOB-ACCOUNT HOLDERS
14
DATA COLLECTION : QUESTIONNAIRE (B)
Q. Variables Questions (Likert Scale) CODE
B11 Negative Perception of the Task
(Updating current account
information)
I find updating my job profile a waste of
my time.
BADTASK_
9
B12 I'd rather make another account than
update the Profile information of my old
Job site account.
BADTASK_
10
B13 Incapability of User to update the
task (Doesn't know how to)I don't understand what updating my job
profile even means.
INCAPABL
E_11
B14 I don't know how to sign in to my Job
Account.
INCAPABL
E_12
B15 I don't know how to update my Job
Profile.
INCAPABL
E_13
B16 Trust Concerns like- Privacy,
Security of Personal InformationI feel my personal information and work
experiences will be misused by posting
it online.
TRUST_14
B17 I don't trust online websites that ask for
my personal information.
TRUST_15
B18 Lack of Need or Motivation I am not looking for a job right now. NONEED_
16
I am very happy with my current
occupation right now.
NONEED_
17
15
DATA COLLECTION : DIAGRAMATIC MODEL
REGULAR UPDATING OF JOB PROFILE
FORGETFULLNESS
DIFFICULTY OF TASK
UNAWARENESS OF TASK
BENEFITS
BAD PERCEPTION OF
PRODUCT
LACK OF NEED OR
MOTIVATION
LACK OF TRUST
INCAPABILITY TO UPDATE
BAD PERCEPTION OF TASK
16
ANALYSIS: TOOL USED
1. Sample size is small.
2. Predictive accuracy is paramount.
3. Correct model specification cannot be ensured
Why SmartPLS?
17
ANALYSIS: SEM MODEL
REGUSE
BAD
PRODUCT BADTASK
EASE
IN-
CAPABLE
TRUST
FORGET
NONEED
UNAWARE
Total Variance =0.92
-0.048
-0.132
-0.035
-0.233
-0.265-0.184-0.044
-0.086
18
ANALYSIS: RELIABILITY TEST
Cronbachs Alpha
BADPRODUCT 0.855477
BADTASK 0.851895
EASE 0.951235
FORGET 0.95999
INCAPABLE 0.919773
NONEED 0.949126
REGUSE 0.980811
TRUST 0.841519
UNAWARE 0.948638
Cronbach's alpha Internal consistency
α ≥ 0.9 Excellent
(High-Stakes testing)
0.7 ≤ α < 0.9 Good (Low-Stakes testing)
0.6 ≤ α < 0.7 Acceptable
0.5 ≤ α < 0.6 Poor
α < 0.5 Unacceptable
Cronbach’s Alpha
value is high for all
the components of the
model.
Total
Variance is
approximately
92%
19
ANALYSIS: LATENT VARIABLE CORRELTION
BADPROD
UCTBADTASK EASE FORGET
IN
CAPABLE
NO
NEEDREGUSE TRUST
UN
AWARE
BADPRODUCT 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000
BADTASK 0.6411 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000
EASE 0.7731 0.7706 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000
FORGET 0.7641 0.7507 0.9017 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000
INCAPABLE
0.7267 0.7019 0.8364 0.8184 1.0000 0.0000 0.0000 0.0000 0.0000
NONEED 0.7505 0.7501 0.9010 0.8929 0.8066 1.0000 0.0000 0.0000 0.0000
REGUSE -0.7785 -0.7666 -0.9185 -0.9221 -0.8369 -0.9216 1.0000 0.0000 0.0000
TRUST 0.6451 0.6322 0.7761 0.7691 0.6960 0.7485 -0.7724 1.0000 0.0000
UNAWARE
0.7520 0.7466 0.9116 0.9053 0.7948 0.8988 -0.9162 0.7386 1.0000
20
ANALYSIS: T-STATISTICS (TOTAL EFFECTS)
Original
Sample (O)
Sample
Mean (M)
Standard
Deviation
(STDEV)
Standard
Error
(STERR)
T Statistics
(|O/STERR|)
BADPRODUCT -> REGUSE-0.0482 -0.0483 0.0352 0.0352 1.3703
BADTASK -> REGUSE-0.0352 -0.0355 0.0327 0.0327 1.0766
EASE -> REGUSE -0.1321 -0.1336 0.0583 0.0583 2.2662
FORGET -> REGUSE -0.2329 -0.2323 0.0526 0.0526 4.431
INCAPABLE -> REGUSE -0.0862 -0.0881 0.0336 0.0336 2.5618
NONEED -> REGUSE -0.2646 -0.2628 0.0596 0.0596 4.4427
TRUST -> REGUSE-0.0436 -0.0434 0.0334 0.0334 1.3052
UNAWARE -> REGUSE -0.1839 -0.1831 0.0574 0.0574 3.2025
> 2.0
21
CONCLUSION, RECOMMENDATIONS, SUGGESTIONSR
eg
ula
r U
pd
ati
ng
of
Jo
b P
rofi
leLACK OF NEED OR
MOTIVATION
FORGETFULLNESS OF USER
UNAWARENESS OF TASK BENEFITS
DIFFICULTY OF TASK
INCAPABILITY OF USER TO PERFORM TASK
By creating a reason for people to
regularly log into the portal, they will
update their profiles. Like Social
Networking Sites
Send Reminders to users via Email,
SMS or Phone Calls. Have an email
based newsletter to keep them aware.
Inform them of the undisputed
advantages. Include that with
Reminders.
Forms can be redesigned. Provide
different ways to update profile, say,
via Mobile Apps, Browsers, Plugins…
Tutorials, placed distinctly throughout
the login, enhance user interface to
accommodate weaker users
22
LEVERAGE THE MOBILE APPS
App Reminders – Free and Instant!
Easy UI – Update your profile in a metro!
Chat & Communities – Involve users to be more active
Mini Videos/Animations – Quick informative sessions