Study Type

Panel Transition & end-to-end panel

management

Geography

US, UK & India

Panel Size

70,000

Consumer Panel for a Technology Company

What was the research problem?A reputed consumer technology company was looking to upgrade to a robust and user-friendly panel management software with cutting-edge survey functionality and comprehensive panel management tools, to manage their proprietary research panel.

What were the challenges? Required the tool to provide flexibility and the scalability to

build and manage a larger panel spanning a wide range of segments

Intuitive Panel Health Reporting

Web 2.0 portal & mobile apps

Automate several sample and panel management processes, such as the shift from manual disbursement of incentives to an automated incentivization process

Data migration of approx. 70K panellists in a time bound fashion

System to be made available to them (up & running) within a very aggressive time frame

Borderless Access proposed indigenously built technology platform - ‘SmartSight’ that has built-in features to address the client challenges on control, flexibility, scalability , customizations & automation.

Our team designed the panel portal and mobile apps from scratch. Panel portal was coupled with a content management system to allow DIY updates for the client.

A comprehensive panel health reporting suite was setup enabling client to monitor response rates, costs, panel health and project metrics in real-time.

How did Borderless Access solve the problem?

Outcome The transition of the technology & migration of the panelist database was completed within the permissible timelines with the Client showing a significant ‘upside’ in terms of data quality of their panel database.

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Contact-Us

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USA

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MunichTel :  +49 (0) 176 650 94033

UAE

GERMANY

BANGALORETel : +91 804 931 3800

India

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