Consumer Learning and Brand Equity - warrington.ufl.edu · Consumer Learning and Brand Equity...

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Consumer Learning and Brand Equity - warrington.ufl.edu · Consumer Learning and Brand Equity...

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Effect of Brand Equity on Consumer Behaviour Among ...

FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY IN A ...umu.diva-portal.org/smash/get/diva2:1220723/FULLTEXT01.pdf · equity, brand heritage, brand consistency and brand credibility.

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CONSUMER DURABLES - IBEF · PDF file• Nokia • Sony CONSUMER DURABLES ... key focus is the Mother Brand – Nokia CONSUMER DURABLES ... • Commands strong brand equity among consumers,

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