Post on 03-Apr-2018
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OPERATIONALMANAGEMENT
GrAnsari Yusuf 5Zeeshan Khan -19
Shaikh Mohammed Arshad-44
Shaikh Mohammed Wasim- 45Shaikh Naved Arshad-46
Shaikh Sameer -48
Adil Siddique - 56
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LOGO
STAY ACTIVELY
RAW
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Brand Element
Name: RAW
Logo:
Tagline : Stay Actively RAW.
Jingle: R.A.WThats my raw.
URL: www.raw.com
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IDEA GENERATION
Sports Brand.
Indian company, recent launch in the Indian market.
Available throughout India.
Manufactures products for the Body Care and
Health Care.
SILVER SYNC+ TECHNOLOGY (NEWLY
INTRODUCED)
A complete value for money.
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Patented SilverSync+ Technology comprised of silver and
the natural ingredient and no other use of chemical.
Enables particles to e specific in shape and size, depending
on the product.
Achieving the correct shape keeps the particles suspended
in any liquid thus enabling the Sync silver and the naturalingredients to last longer.
Creating different sized particles achieves an effective
balance of fast-acting results and long-lasting protection.
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Use of silver in the particle.
Silver is a naturally occurring
element which neutralizes odor-
causing bacteria on contact.
Silver is not at all harmful for
human tissue cells.
Suspend silver evenly within any
liquid, and without the use of
chemical stabilizers.
U.S.P
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LOGWhy RAW ?OClinical research
To creating awareness amongst the consumer about the scientific benefit.
Reputation - to maintain Raws strong reputation for selling science-based
supplements.
We conduct clinical research to evaluate the performance of RAW ingredients
and or formulas.
We do not make claims we cannot substantiate.
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Brand Belief
To provide superior quality product.
To be totally Environment friendly.
Should be convenient for the consumers.
Reasonable charges for the products.
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S.T.P
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Marketing StrategyLaunch TVC and other advertisement such that it catches the attention.
Include the science behind the product and its benefit.
Innovative never seen before kind off experience such that it creates a mad
follow up by the potential consumers.
Follow up will help the brand to be on top of the mind of the potential
costumers.
Our target audience can be easily persuaded, once they use and know the
benefit of product, future marketing is easier.
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Corporate Identity
Body Deodorant
Neutralizes instead of masking.
Athletic Spray instantly kills odors on the surface.
It remains active for up to 3 days by leaving silver infused into the
fabric or material.
100% natural ingredients.
No residues.
Body Care
Product
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Our Heroes
(BRAND AMBASSADOR)LOGO
Sachin Tendulkar
Sushil Kumar
Mahesh Bhupathi
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THANKYOU