Connected IoT devices-

How to become part of it

Mauro DIOTTI

BDM Italy

Healthcare & Wearables

Milano, 16 May 2017

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From Idea to Product

Finding the right idea,

start a company

Design Phase Production and Sales

Phase I : 6- 12 months Phase II : 12- 18 months Phase III : 6 months before

mass production

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Time to market acceptance might take longer than expected

No clear manufacturing & distribution strategy from the beginning

Underestimation of quality approval process ( depending on the end market )

Exit strategy: what to do if the first idea fails ?

Funding: how to raise enough money to survive the design phase plus have enough left to

finance the production

No the right partners for financing and production

Pitfalls

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…. More in detail

✓ Take the time to find and describe your idea. The first

might not be the best.

✓ Market intelligence :

✓ Do some research , if your idea is perhaps already on

the market

✓ Talk with experienced people from your target market

✓ Visit trade shows and get an impression on the size of

your target market

✓ Plan carefully :

✓ Financials

✓ People

✓ Project schedule

✓ Find the right partner from the industry

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…. More in detail

✓ Stay focused and keep your project milestones

✓ Look for alternatives, if you end up in a dead-end

✓ Look for help, e.g. talk with application engineers

✓ Think about the support from a professional design

house. Saves money and time

✓ Select the right products and development tools

✓ Start with the documentation from the first day

✓ Have a sales and marketing plan ready. Helps at

discussions with financial partners

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… More in detail

Production and Sales ✓ You need at least 2 production partners: one

for industrial prototyping and pilot series and

another one for mass production

✓ Again, plan carefully, especially the CMs for

mass production need advance timing for

starting a new production line

✓ Have a close look at the BOM before starting

the production: are all devices available? Do

you have alternative suppliers?

✓ If you want to produce in Asia, take care that

you have a partner in Europe to help you.

Otherwise there is a great risk to fail

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Your partner for your product

Demand Creation

Innovation

Digital Experience

Logistic Support

EBV’s Go-To-Market

StrategyS

em

ico

nd

uc

tor

Su

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lier

Cu

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mers

Stay in control – EBV helps you to design your

product and bring it to the market in the best way

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Existing

Customers

New Entrants

Start-ups

Competiveness, time-to-market

New business models

Upgrade current designs

Technical resources

Tool chain

Design partners with ready solutions

Lower the entry barrier

Sharing of market & technology

knowhow

Broad ecosystem

Design & manufacturing partner

Commercial support

Ready to copy solution

Software & cloud service

Support implementation

Addressing different customer segments

Le Connected Camp

IOT & INDUSTRY

ACCELERATOR

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EBV IoT Dev.Kits

IRIS– Complete 802.11 b/g/n Cloud on

Chip Networking Solution

✓ Iris offers a complete certified Wi-Fi

module and enables automatic

connection to the cloud and mobile apps

without network programming

✓ It supports OTA (Over The Air)

upgrades of module & client firmware

and is highly suitable for the IoT market

as internet-enabler for sensors

✓ The small size module has an

embedded on-board PCB-antenna with

a gain of 2 dBi

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Iris – Evaluation Kit

Order Number :Iris-WRF01-EVK-Zero

✓ Arduino Zero or USB connection to PC

✓ Preloaded DeviceDrive cloud-connectivity FW

✓ Preloaded JSON protocol on chip level

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Internet

Ethernet/WIFIJANUS Border router

Janus Network (6LoWPAN)

JANUS node

leaf

JANUS node

rooter

JANUS node

rooter

JANUS node

leafJANUS node

rooter

JANUS node

rooter

JANUS node

rooter

JANUS node

rooter

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✓ Ready to use 6LoWPAN mesh network

✓ Ready to use Network management and commissioning

✓ Ready to use Sensor nodes (environmental, motion and RGB)

✓ Everything needed, ready for programing and debugging

Janus Evaluation Kit / Contents & Features

Janus border router

4 x Janus sensor nodes

Programing &

debugging tools

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✓ Linux platform + Ethernet & WIFI

connectivity

✓ Janus for 6LoWPAN mesh

✓ NFC for easy commissioning TWCP

(tap wake configure and pair)

Janus Border Router / gateway in standard case

NFC Antenna

NFC

readerJANUS868Mhz

Antenna

Raspberry PI

UART

SPI

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The JANUS sensor node embeds :

✓ Motion & environmental sensors

✓ 1 RBG LED

✓ UART for trace

✓ NFCT tag for TWCP easy commissioning

(Tap-wake-configure & pair)

✓ 2 AAA batteries

Janus Evaluation Kit Sensor-Node

NFC

Antenna

NFC

M24LR04JANUS

868Mhz

Antenna

VJ5601M868MXBSR

HTS221

humidity

& temperature

LIS3MDL

3 axis

magnetometer

LPS25HB

pressure

LSM6DS0 3D

accelerometer

& gyroscopeLRTB R48G

RGB LED

I2C

PWM

CY7C6521

USB to UART

USB

UART

RF

868MhzNFC

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Heracles

HERACLES – M2M GSM Module with SIM & data

package

✓ Heracles is a complete Quad-band GSM/GPRS

solution embedding an M2M SIM Card. With its tiny

size of 15.8 mm x 17.8 mm x 2.4 mm it fits into slim

and compact demands of any customer design.

✓ It supports quad-band 850/900/1800/1900 MHz,

GPRS multi-slot class 12/10 as well as GPRS

mobile station class B and is compliant to GSM

phase 2/2+ Class 4 and 1.

✓ The modules high quality, small form factor makes it

ideal for ultra-compact applications.

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ORDER CODE S M L

DATA (MBYTES) 10MB 40MB 200MB

Europe area

Size & Cost

Pin to pin compatible with

SIM800H

✓ EMEA wide connectivity (no roaming charges)

✓ Low one-time cost: below €15 (Hardware and data)

✓ Data package until 2025

Heracles

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Heracles

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Become EBV IoT Hero And Win 10,000 Euro

EBV is proud partner of the IOT Innovation

World Cup 2017/18.

Join the EBV IoT Hero powered by EBV

Elektronik.

European participants of the competition

will have the opportunity to become the

2017 EBV IoT Hero and win 10,000 €

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Where to register ?

Register Online:

https://app.innovationworldcup.com/app/

member/register

General Information:

http://www.innovationworldcup.com/iot-

wt/participate/

Participation is completely free of

charge.

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If you have everything in place, then you need a bit of

…. Success

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Q&A

Thank you very much

Contact: Markus Vogt

Markus.vogt@ebv.com

Tel.: +49 8121 774326

Distribution is today.

Tomorrow is EBV!