Post on 12-Aug-2015
BARD Advertising, Inc.Proprietary and Confidential Information
1
DIGITAL COUPONS DRIVE SALES, TRIAL, AND BRAND LOYALTY
!Photo Credit: udemy.com
BARD Advertising, Inc.Proprietary and Confidential Information
2
WHO IS THE DIGITAL COUPON USER?
Source: convinceandconvert.com
Age Groups Using Coupons
15-17 18-25 26-30 31-40 41-60 60+
3%
23%26%
20%
26%
2%
female !
!
47%parents !
!
35%adults without children !!
26%
BARD Advertising, Inc. Proprietary and Confidential Information 3
WHY DIGITAL COUPONS?
BARD Advertising, Inc.Proprietary and Confidential Information
4
REWARD CONSUMER ENGAGEMENT
of consumers will share deals via social media platforms. !
!
Photo Credit: sitomic.com Source: convinceandconvert.com
28%
BARD Advertising, Inc.Proprietary and Confidential Information
5
DR IVE IN-STORE PRODUCT TRIAL AND LOYALTY
of consumers will share an email offer with their friends. !
!
Source: convinceandconvert.com
40%
BARD Advertising, Inc.Proprietary and Confidential Information
6
GENERATE BRAND AWARENESS
BARD Advertising, Inc.Proprietary and Confidential Information
7
BU ILD A CONSUMER DATAB ASE
Photo Credit: dreamstime.com Source: convinceandconvert.com
BARD Advertising, Inc.Proprietary and Confidential Information
8
GA IN CONSUMER INS IGHTS
- Source of traffic (email, Facebook, etc.)
-Geographical location
-Date of print
- Print redemption rate
-Demographics
BARD Advertising, Inc. Proprietary and Confidential Information 9
COUPON INSIGHTS & TRENDS
BARD Advertising, Inc.Proprietary and Confidential Information
10
KEY CONSUMER INS IGHTS
-96% of shoppers have used a coupon in the
last 3 months.
-78% of moms follow brands on social media to
get coupons and promotions.
-38% of moms visit brand websites for coupons
and discounts.
-78.7% of consumers use coupons to prepare
their shopping lists.
Sources: Mediapost.com, Symphony IRI, NCH, RetailMeNot, Inmar
BARD Advertising, Inc.Proprietary and Confidential Information
11
PR INT AT HOME INS IGHTS
-Approximately 1.27 billion offers were printed
in 2013 with 145 million redemptions.
-The average redemption rate for campaigns
was 17%, with an average face value of $1.86.
-For food offers, the average redemption rate
was 21.6% with an average value of $1.21.
-For non-food offers, the average redemption
rate was 12.1% with an average value of $2.55.
Source: Inmar
BARD Advertising, Inc.Proprietary and Confidential Information
12
SOCIAL COUPONS DRIVE REDEMPTION
- 58% of Facebook users like a company to receive
discounts or promotions.
- 94% of people follow brands on Twitter to receive deals and offers.
- 56.1% of mothers share coupons on social.
- 47% of women & 33% of men use social media as the
primary source for coupons.
- 90% of millennials share deals, 43% through social media
Sources: accessdevelopment.com, eMarketer, Compete, Technorati, Valassis
BARD Advertising, Inc.Proprietary and Confidential Information
13
MOST POPULAR COUPON SEARCHES
Source: convinceandconvert.com
Gro
cerie
s
Pers
onal
Car
e
Din
ing
Clo
thin
g
Ente
rtain
men
t
Pets
Elec
troni
cs
Hou
seho
ld It
ems
Serv
ices
Hom
e Im
prov
emen
t
14%14%17%21%22%22%25%
36%38%
53%
BARD Advertising, Inc. Proprietary and Confidential Information 14
DIGITAL ACTIVATION PLATFORM
BARD Advertising, Inc.Proprietary and Confidential Information
Deliver promotions across various platforms, reaching consumers at multiple touch points
15
BARD Advertising, Inc.Proprietary and Confidential Information
Program Features
16
BARD Advertising, Inc. Proprietary and Confidential Information 17
To learn more about theCONNECT 1-1 Digital Activation Platform contact:
Lee Ann Villella Vice President of Marketing & Business Development
BARD Advertising 952-345-6265
leeann@bardadv.com @leeannvillella
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