COMMUNITY &

THE SOCIAL MEDIA EQUATION

EVE MAYER ORSBURNı

JANUARY 26, 2011 | 2-3p CT ı

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WHAT IS SOCIAL MEDIA •  An ONLINE COMMUNITY shared with people who like and do similar things that you like and do

•  A place to have a CONVERSATION with colleagues, fellow consumers, and customers

•  A place where people GIVE and GET information about things that interest them

•  Social Media is simply people COMMUNICATING through new technologies

WHAT DOES SOCIAL MEDIA INCLUDE TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’

FACEBOOK: the largest social media network

FOURSQUARE: social media application that shares a user’s ‘location-base’

TWITTER: a micro-blog network

LINKEDIN: largest professional network

Other social media: Flickr, Yelp, YouTube, Blogs, MeetUp, Reddit, and StumbleUpon

WHY SOCIAL MEDIA

THE 5 STEP PLAN TO POSITIVE ROI

STEP 1: SHUT UP AND LISTEN!

STEP 2: WHY OPPOSITES ATTRACT

STEP 3: ONE BALL IS NOT ENOUGH TO JUGGLE

STEP 4: THE SOCIAL MEDIA EQUATION

STEP 5: THE ROI OF SOCIAL MEDIA

1. SHUT UP & LISTEN! Listen for what people are saying about your:

•  INDUSTRY

•  COMPANY

•  PRODUCT(S)/SERVICE(S)

2. WHY OPPOSITES ATTRACT Although it’s okay to join a few groups to keep up with your industry, make like-minded connections and follow trends, make sure the MAJORITY of the groups you join target your key prospects.

3. ONE BALL IS NOT ENOUGH TO JUGGLE

Areas of your company that can leverage social media:

•  Customer Service

•  Marketing

•  Company Goal Fulfillment

4. THE SOCIAL MEDIA EQUATION™

5. THE ROI OF SOCIAL MEDIA

Keys for Measuring ROI:

1.  Set specific goals

2.  Establish simple, safe, and effective ways to track the achievement of these goals

Faceboo | STATISTICS

Faceboo | STATISTICS

| STATISTICS

Faceboo | STATISTICS

10 SOCIAL MEDIA TIPS FOR RADIO STATIONS

1.  You're an entertainer – show it! If your social media personality comes

across as boring, lame and "not getting it," people will associate your on-air

show and station with that same lameness.

2.  Provide benefits, not commercials. Things people like: Download here,

Read this..., Post links, Post videos, Front row tickets in 10

minutes, Conversation starters - "How do you pack your kids for

camp?," Check out this contest online, Go here for free samples, Meet us

tomorrow @ ______ from 2pm-4pm - We'll have free _____. 

3.  Social media is a two-way street. Have a conversation with your listeners.

Pay attention to what people say. Reciprocate, respond, comment - like

their photos

4.  Make it easy for your listeners to find you! Use your station website to link

them to your social media sites.

5.  Don't let social media overwhelm your main job. What comes out of the

speakers should always come first!

6.  Think about the content on your social media sites like you think about the

content on-air or on your station website.

7. Avoid liners/radio speak (not everything translates well to a 140-

character conversation). How you "read" it on the radio may be different

than how you "write" it in a social media post.

8.  There is a difference between your personal page and your fan page. The

best rule of thumb is not to mix the two.

9.  The content of your page must match the personality of the station

overall.

10. Make sure your social media sites are gateways back to radio’s core

audio content, rather than a distracting parallel activity.

LET’S CONNECT |

Eve Mayer Orsburn: Eve@SocialMediaDelivered.com www.LinkedIn.com/in/EveMayerOrsburn www.Twitter.com/LinkedInQueen

Social Media Delivered: www.SocialMediaDelivered.com www.Twitter.com/SocialMediaDel Contact@SocialMediaDelivered.com 469-248-0616

Social Media is all we do.