Understanding the Pattern of Business Success

What does this mean to me?

How can I use this idea?

What can I do right away?

(T + C + ECF) x DE = Success

The Four – I’s

• Ignorance• Inflexibility• Indifference• Inconsistency

How to avoid the Four I’s 1-10• Aggressive external market focus.

• Aggressive customer focus.

• Keep the “Main Things” the main things.

• Bullish on knowledge sharing and learning.

• Teamwork is mandatory – not optional.

• Passion and commitment at all levels.

• Foster a healthy paranoia.

• Revel in change.

The rate of internal innovation must

exceed the rate of external innovation”

II > EI

The Key To Success in the New Normal…

•Nimbleosity

•Nim-bo-licous

All effective strategy is simply…Valued Differentiation x Disciplined Execution

1,300,000 interviews: Basic 4 + 1

Goal Setting

TrustAccountability

Communications

RECOGNITION

Wow No Surprises Cheer

1-10

Extreme

Customer Focus

Web of Value: VOC + MOT + WOM

VOC1-10

Moments Of Truth1-10

Internal VOCMillennials and Gen Z

• Want a relaxed workplace• Friends and lifestyle above work• Addicted to technology• Need feedback, praise and recognition• Desire flexibility• Need to see their career path• Company values are critical• When not happy they will walk

• To lead them… Respect + Competence

43% - 74% of purchasing decisions = WOM/T

The five keys to accountability

1. 100% Clarity + Appropriate Authority

2. 100% Agreement

3. Track & Post

4. Coach, Mentor, Train and Support

5. Reward Success / Punish Failure

1-10

If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com

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