Creating Compelling VideosEast Congo Initiative

Tuke International Consulting

Workshop Focus

• 9am Overview, Story is King

• 11:30 Great Video

• 12:30 Lunch

• 1:30 Sound, Narrative,

• 2:30 Storyboarding

• 3:30 Video software

• 4:30 East Congo Initiative stories

• 6pm Close

Double Agents

• Creator • Critic

What Makes a Good Story?

Great Stories Have:

• Point of View

Great Stories Have:

• Emotional Content

Great Stories Have:

• Gift of Voice

Great Stories Have:

• A Concise Message

Great Stories Have:

• Pacing

Great Stories Have:

• Great Sound

• Solo

Video Critique

• Central idea with action sequence

• Strategies for moving narrative forward - narrative arc

• Reflection on larger meaning

• Point of view

• Emotional content

• Gift of voice

• A concise message

• Pacing

• Great sound

• http://vimeo.com/9968640

Purpose of Your Video?

• Document

Purpose of Your Video?

• Inform

Purpose of Your Video?

• Publicize/Persuade

Purpose of Your Video?

• Inspire Action

Video Critique

• Human trafficking (all photos)

• Occupy Seattle

• Occupy Wallstreet

• Community Schools

• East Congo Initiative –Mainstream, pro

• India Rickshaws and school

Watch for:

• Pace

• First 7 seconds

• What makes if finished?

• Capturing details of moment

Tips for getting the

response you want:

• Post-video discussion tools

• Persuasive counter-arguments

• Specific, easy actions to take

• Embedded call to action

• 350.ORG

• The last word by Ira

Elements of Great Photography

Rule of Thirds

Shot Variety

Close-up

Subject Angles

Single Point of Interest

Mood

Sweet Light

Background

Draw Viewer into Photo

Crop When You Shoot

Great Photography

• Rule of thirds

• Shot variety

• Single point of interest

• Mood

• Sweet light

• Background

• Framing

• Draw viewer in

• cropping

Using Video Recorders

• Steady hands

• Use a tripod

• Check audio and video before starting

• Pan slowly

• Remember rules of great photography

• Move in close for view and audio

• Use narrator in activity shots

Creators Gone Wild

Storyboarding

1. Sequence……”what happens next”

2. Emotional Contour…….”how it feels”

3. Messenger……….”which track delivers

(print/voice/photo/audio)”

PAGE: DATE: PROJECT NAME:

AUTHOR:

FRA ME/EVENT DESCRIPTION MEDI A LIST

Here you describe:

what will appear on the screen (picture,

clip, graphic or other kind of visual)

what listeners will hear (music, narrative,

sounds)

your directorÕs comments about what you

are trying to achieve and communicateÉ

Here you list the specifics of every piece

of media you will need; this will help you

gather materials before beginning story

construction; it also serves as a Ņworks

cited listÓ for copyright purposesÉ

Music, songs, sounds, voice

recordings

Pictures, graphics, diagrams

Video clip

Text, titles, transitions

NARRATION:

Here you write out or describe the narrativeÉ

Peruvian music begins to black screen, then

Typed in location appears for 2 seconds.

Intent is to create immediate feel of rising

tension of unknown originÉ

Create text box frame

Insert audio that captured Peruvian music I

caught on the street

NARRATION:

Here you do a quick sketch

of what will appear at this

point in your digital storyÉ you can also paste a graphic

or photo hereÉ do whatever

works to remind you of what Ōs going on É

Audio capture

Creating your story