Post on 15-Aug-2015
Comparison of
Top Banks in ANZon Facebook inQ2-2015Apr 01, 2015 - Jun 30, 2015
Top Banks in ANZ on Facebook Q2-2015
In this report we looked at the top 10 ANZ Banks on Facebook.
Read on to find out how their social media performance stacked up against the
competition.
Key Findings
• ANZ New Zealand engaged the best with their fans among the top banks
• 39% of the posts by top banks were ‘brand related’
• Westpac enjoyed the highest growth rate among the top banks
• 9,094 new posts were written across the top banks’ Facebook walls
• The average Banking & Finance brand from Australia added 21,777 fans in Q2
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Fans
Common Wealth Bank had the largest fan base of 618,824 while Westpac New Zealand showed the highest fan growth of 14.14%.
Competitors
0.00%
5.00%
10.00%
15.00%
0K 100K 200K 300K 400K 500K 600K 700K
Gro
wth
%
Number of Fans
Westpac New Zealand Westpac ASB Bank ANZ New Zealand
Common Wealth Bank Bankwest ANZ Australia NAB Australia
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
St.George
Bank
Australia
Bankwest ANZ
Australia
NAB
Australia
ASB Bank ANZ New
Zealand
Westpac Common
Wealth Bank
Kiwibank NZ Westpac
New Zealand
Countries < 2% Indonesia Australia Other CountriesNew Zealand Vietnam India Countries < 2%Indonesia Australia
Conversations
Westpac New Zealand had the highest PTAT of 5.65% as a percentage of its average number of Fans during this time period.
Competitors
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 100K 200K 300K 400K 500K 600K 700K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
Westpac New Zealand Westpac ASB Bank ANZ New Zealand
Bankwest Common Wealth Bank ANZ Australia NAB Australia
Engagement - Posts
NAB Australia published the greatest number of posts (109). ANZ New Zealand had the highest average engagement, with a score of 877.
Competitors
0 20 40 60 80 100 120
0 100 200 300 400 500 600 700 800 900 1000
Westpac…
Westpac
ASB Bank
ANZ New…
Common…
Bankwest
ANZ…
NAB…
St.George…
Kiwibank NZ
Number of Posts
Engagement Score
Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000
Westpac New Zealand
Westpac
ASB Bank
ANZ New Zealand
Common Wealth Bank
Bankwest
ANZ Australia
NAB Australia
St.George Bank Australia
Kiwibank NZ
Likes Comments Shares
ANZ Australia received the most number of Likes (60,840), Common Wealth Bank got the most number of Comments (5,507) and ANZ Australia had the most number of Shares (15,793).
Competitors
Most Engaging Brand Posts
Competitors
ANZ Australia
Sat, Jun 27 at 10:03 PM EDT
We've always been big supporters of diversity, inclusion & respect, and today we're joining with all ..
Engagement Score
Likes Comments Shares Sentiment
1,000 9,049 661 357 Positive
ANZ Australia
Mon, Jun 1 at 1:30 AM EDT
Can you spot a hoax email? Check out this one which has just surfaced, asking recipients to 'update ..
Westpac New Zealand
Mon, May 25 at 10:32 PM EDT
How many people (including crew) can a Westpac Rescue Helicopter safely carry during a winching resc
..
Engagement Score
Likes Comments Shares Sentiment
1,000 171 59 1,451 Positive
Engagement Score
Likes Comments Shares Sentiment
1,000 6,235 842 299 Positive
Most Engaging Brand Posts
Competitors
Westpac New Zealand
Fri, May 22 at 12:17 AM EDT
The Choppers help thousands of people like baby Joshua every year. Now they need help from you.
Dona ..
Engagement Score
Likes Comments Shares Sentiment
1,000 3,106 92 194 Positive
ANZ Australia
Tue, May 12 at 12:30 AM EDT
Got a suspicious SMS from 'ANZ Bank'? Be on the look out for the latest scam SMS which asks recipien ..
Kiwibank NZ
Thu, May 7 at 6:00 PM EDT
Our mates Hamish & Jen at Switch Espresso have taken the plunge & brewed up 50 packets of coffee to
..
Engagement Score
Likes Comments Shares Sentiment
1,000 409 269 8,235 Positive
Engagement Score
Likes Comments Shares Sentiment
1,000 768 811 31 Positive
Fan Posts
0 500 1000 1500 2000 2500 3000
Westpac New Zealand
Westpac
ASB Bank
Bankwest
Common Wealth Bank
ANZ New Zealand
NAB Australia
ANZ Australia
St.George Bank Australia
Kiwibank NZ
Number of Fan Posts
Common Wealth Bank's Facebook Page saw the highest number of Fan posts (2,498).
Competitors
Sentiment Analysis
ASB Bank received the highest percentage of Positive Sentiment (36.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bankwest
Common Wealth Bank
NAB Australia
ANZ Australia
St.George Bank Australia
Westpac New Zealand
Westpac
ASB Bank
ANZ New Zealand
Kiwibank NZ
Negative Neutral Positive
Brand Responses
St.George Bank Australia responded to the highest percentage of Fan posts (82.15%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 100 200 300 400 500 600 700 800
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Bankwest Common Wealth Bank NAB Australia ANZ AustraliaSt.George Bank Australia Westpac New Zealand Westpac ASB BankANZ New Zealand Kiwibank NZ
Share Of Voice – Volume of Posts
NAB Australia published the most with 109 posts, among the brands in "Competitors" Group.
Competitors
8%
13%
7%
18%
6%6%
16%
9%
8%
9%
St.George Bank Australia ANZ Australia Common Wealth Bank NAB Australia
Kiwibank NZ ASB Bank Westpac New Zealand Bankwest
Share Of Voice – Likes
ANZ Australia received the largest volume of Likes (60,840), among the brands in "Competitors" Group.
Competitors
6%
24%
15%
12%4%
4%
7%
3%
17%
8%
St.George Bank Australia ANZ Australia Common Wealth Bank NAB Australia
Kiwibank NZ ASB Bank Westpac New Zealand Bankwest
Share Of Voice – Comments
Common Wealth Bank received the largest volume of Comments (5,507), among the brands in "Competitors" Group.
Competitors
5%
16%
20%
13%
11%
9%
6%
4%
9%
7%
St.George Bank Australia ANZ Australia Common Wealth Bank NAB Australia
Kiwibank NZ ASB Bank Westpac New Zealand Bankwest
Share Of Voice – Shares
ANZ Australia received the largest volume of Shares (15,793), among the brands in "Competitors" Group.
Competitors
4%
54%
10%
7%
2%
2% 4%
2%9%
6%
St.George Bank Australia ANZ Australia Common Wealth Bank NAB Australia
Kiwibank NZ ASB Bank Westpac New Zealand Bankwest
Campaign Comparison
0 2 4 6 8 10 12
0 200 400 600 800 1000 1200
NO DATA(Bankwest)
Australian of the…
#ThrowbackThursday…
Your World, Your…
Win a Jam Session…
NO DATA(Westpac…
#UnstoppableYou(W…
NO DATA(ASB Bank)
NO DATA(ANZ New…
NO DATA(Kiwibank…
Number of Posts
Engagement Score
During this time period, #ThrowbackThursday was the most engaging run by NAB Australia. NAB Australia published the most (10) in its #ThrowbackThursday campaign.
Competitors
Analysis of ANZ Australia Facebook Page
Apr 01, 2015 - Jun 30, 2015
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Brand Overview
ANZ Australia
Fans 201,748
New Fans 14,375
Fan Growth 7.13%
Country Australia
Demographics Mostly Young, Female and Attached.
ANZ Australia has 14,375 new Likes and an audience base of 201,748 fans who are mostly Young, Female and Attached.
ANZ Australia
Brand Overview
Posts
Brand User
Engagement Score 853 Total Fan Posts 1,569
Total Posts 74 Brand Response Rate 56.47%
Total Likes 60,840 Average Reply Time 2 hrs, 58 mins
Total Comments 4,555 General Sentiment Neutral
Total Shares 15,793
ANZ Australia had 74 new Posts, and their most recent campaign is Your World, Your Way.
ANZ Australia
Content & Campaigns
Most Engaging Content Type Others Most Engaging CampaignYour Game, Your
Way
Least Engaging Content TypeEvents
sponsored/attendedMost Recent Campaign
Your World, Your Way
Most Prolific Content Type Brand News
Fan Growth
175,000
180,000
185,000
190,000
195,000
200,000
205,000
ANZ Australia had a growth rate of 7.83% between Mar 31, 2015 and Jun 30, 2015.
ANZ Australia
Total Fans 201,748
New Fans 14,653
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
ANZ Australia had an engagement of 853 and the highest engagement was 1000.
ANZ Australia
Community Analysis
ANZ Australia fans are mostly Young, Female and Attached.
ANZ Australia fans are largely from Australia followed by Indonesia.
Fan Demographics Distribution of Fans
ANZ Australia
50%50%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
Australia
Indonesia
India
Vietnam
New Zealand
Philippines
Cambodia
Taiwan
United States
0
1
2
3
4 ANZ Australia posted a total of 74 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
ANZ Australia
Top keywords used in the Posts
Frequency
ANZ 9
InvestorsTip 7
business 7
Internet Banking 6
goMoney 6
19%
81%
Brand Participation Brand Non Participation
83%
9%
8%
Posititve Negative Neutral
Brand Posts - Engagement
ANZ Australia responded to 14 conversations generated by the 74 Posts they published.
ANZ Australia receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
ANZ Australia
Most Engaging Brand Posts
ANZ Australia
Sat, Jun 27 at 10:03 PM EDT
We've always been big supporters of diversity, inclusion & respect, and today we're joining with all ..
Engagement Score
Likes Comments Shares Sentiment
1,000 9,049 661 357 Positive
Mon, Jun 1 at 1:30 AM EDT
Can you spot a hoax email? Check out this one which has just surfaced, asking recipients to 'update ..
Tue, May 12 at 12:30 AM EDT
Got a suspicious SMS from 'ANZ Bank'? Be on the look out for the latest scam SMS which asks recipien ..
Engagement Score
Likes Comments Shares Sentiment
1,000 171 59 1,451 Positive
Engagement Score
Likes Comments Shares Sentiment
1,000 409 269 8,235 Positive
0 10 20 30 40 50 60
0 200 400 600 800 1,000
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of ANZ Australia posts were Photos, and posts with Photos received the highest engagement.
Most of ANZ Australia posts were published on Friday and posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
ANZ Australia
0
50
100
150
200
250
300
Positive Neutral Negative Users posted a total of 1,569 Posts
between Apr 01, 2015 and Jun 30, 2015 on
ANZ Australia's wall.
User Posts
ANZ Australia
Top keywords used in the Posts
Frequency
bank 352
time 194
customers 187
ANZ Australia 184
credit card 167
56%
44%
Brand Participation Brand Non Participation
28%
24%
48%
Posititve Negative Neutral
User Posts - Engagement
ANZ Australia responded to 886 conversations generated by the 1,569 Posts fans published.
ANZ Australia appears to participate more when Fan conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
ANZ Australia
Content Intel
0 2 4 6 8 10 12 14 16 18
0 200 400 600 800 1000 1200
Banking Plans
Brand News
Others
Events…
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of ANZ Australia posts were around 'Brand News', and posts around 'Others' received the highest engagement.
ANZ Australia
0 5 10 15
0 200 400 600 800
Sector News
Fact
Research…
Others
Question
Banking Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 500 1000 1500
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greeti…
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Banking & Finance,ANZ Australia Banking Advice posts received the highest engagement.
In Posts about General Happenings,ANZ Australia Current Affairs received the highest engagement.
About Banking & Finance About General Happenings
ANZ Australia
0 2 4 6 8
0 200 400 600
Your World, Your
Way
#InvestorsTip
ANZ Job Ready
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Your World, Your
Way
#InvestorsTip
ANZ Job Ready
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, ANZ Job Ready was the most engaging campaign run by ANZ Australia.
Overall, ANZ Job Ready engaged the best out of the recent 3 campaigns run by ANZ Australia.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
ANZ Australia
Analysis of Westpac Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Westpac
Fans 164,668
New Fans 2,818
Fan Growth 1.71%
Country Australia
Demographics Not Available
Westpac has 2,818 new Likes and an audience base of 164,668 fans.
Westpac
Brand Overview
Posts
Brand User
Engagement Score 464 Total Fan Posts 1,091
Total Posts 52 Brand Response Rate 74.06%
Total Likes 20,085 Average Reply Time 2 hrs, 55 mins
Total Comments 1,937 General Sentiment Neutral
Total Shares 1,827
Westpac had 52 new Posts, and their most recent campaign is #UnstoppableYou.
Westpac
Content & Campaigns
Most Engaging Content TypeCorporate Social
ResponsibilityMost Engaging Campaign Honouring Our Own
Least Engaging Content TypeEvents
sponsored/attendedMost Recent Campaign #UnstoppableYou
Most Prolific Content Type Brand News
Fan Growth
160,000
160,500
161,000
161,500
162,000
162,500
163,000
163,500
164,000
164,500
165,000
Westpac had a growth rate of 1.74% between Mar 31, 2015 and Jun 30, 2015.
Westpac
Total Fans 164,668
New Fans 2,813
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Westpac had an engagement of 464 and the highest engagement was 981.
Westpac
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
Westpac fans are largely from Australia followed by India.
Fan Demographics Distribution of Fans
Westpac
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 50K 100K 150K 200K
Australia
India
Indonesia
New Zealand
Philippines
United States
United Kingdom
Turkey
Fiji
0
1
2
3
4
5 Westpac posted a total of 52 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Westpac
Top keywords used in the Posts
Frequency
due 8
Westpac 8
MOBILE BANKING UPDATE
8
balance 7
self-serve telephone banking
7
25%
75%
Brand Participation Brand Non Participation
86%
6%
8%
Posititve Negative Neutral
Brand Posts - Engagement
Westpac responded to 13 conversations generated by the 52 Posts they published.
Westpac receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Westpac
Most Engaging Brand Posts
Westpac
Sat, May 16 at 5:00 PM EDT
Today is IDAHOT - International Day Against Homophobia and Transphobia. Proudly supported by
Westpac ..
Engagement Score
Likes Comments Shares Sentiment
981 2,385 158 270 Positive
Fri, May 15 at 2:32 AM EDT
The Salvos bring hope and help to those in our community struggling with homelessness, natural
disas ..
Thu, Apr 23 at 1:14 AM EDT
At 102 Bill McRae, Westpac’s oldest living ex-serviceman, talks about his journey from a boy in the
..
Engagement Score
Likes Comments Shares Sentiment
925 1,820 138 132 Positive
Engagement Score
Likes Comments Shares Sentiment
924 1,474 55 204 Positive
0 5 10 15 20 25 30
0 200 400 600 800
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Westpac posts were Links, and posts with Photos received the highest engagement.
Most of Westpac posts were published on Friday and posts on Sunday received the highest engagement.
Brand Post Types Days of the Week
Westpac
0
10
20
30
40
50
60
70
Positive Neutral Negative Users posted a total of 1,091 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Westpac's wall.
User Posts
Westpac
Top keywords used in the Posts
Frequency
Westpac 464
bank 264
account 214
time 203
customers 151
74%
26%
Brand Participation Brand Non Participation
31%
22%
47%
Posititve Negative Neutral
User Posts - Engagement
Westpac responded to 808 conversations generated by the 1,091 Posts fans published.
Westpac appears to participate more when Fan conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
Westpac
Content Intel
0 5 10 15 20 25
0 100 200 300 400 500 600 700 800 900
Banking Plans
Brand News
Others
Events…
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Westpac posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement.
Westpac
0 1 2 3 4
0 50 100 150 200 250
Sector News
Fact
Research…
Others
Question
Banking Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1000
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greeti…
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Banking & Finance,Westpac Banking Advice posts received the highest engagement.
In Posts about General Happenings,Westpac Festival/Greetings received the highest engagement.
About Banking & Finance About General Happenings
Westpac
0 1 2 3
0 200 400 600 800
#UnstoppableYou
#IWD2015
Honouring Our Own
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 200 400 600 800 1000
#UnstoppableYou
#IWD2015
Honouring Our Own
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, Honouring Our Own was the most engaging campaign run by Westpac.
Overall, Honouring Our Own engaged the best out of the recent 3 campaigns run by Westpac.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Westpac
Analysis of NAB Australia Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
NAB Australia
Fans 132,815
New Fans 4,870
Fan Growth 3.67%
Country Australia
Demographics Not Available
NAB Australia has 4,870 new Likes and an audience base of 132,815 fans.
NAB Australia
Brand Overview
Posts
Brand User
Engagement Score 412 Total Fan Posts 1,115
Total Posts 109 Brand Response Rate 75.07%
Total Likes 31,410 Average Reply Time 10 hrs, 21 mins
Total Comments 3,734 General Sentiment Neutral
Total Shares 2,153
NAB Australia had 109 new Posts, and their most recent campaign is #ThrowbackThursday.
NAB Australia
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign#ThrowbackThursda
y
Least Engaging Content Type Brand News Most Recent Campaign#ThrowbackThursda
y
Most Prolific Content Type Brand News
Fan Growth
125,000
126,000
127,000
128,000
129,000
130,000
131,000
132,000
133,000
134,000
NAB Australia had a growth rate of 3.81% between Mar 31, 2015 and Jun 30, 2015.
NAB Australia
Total Fans 132,815
New Fans 4,872
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
NAB Australia had an engagement of 412 and the highest engagement was 999.
NAB Australia
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
NAB Australia fans are largely from Australia followed by Taiwan.
Fan Demographics Distribution of Fans
NAB Australia
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 40K 80K 120K
Australia
Taiwan
United States
India
United Kingdom
Philippines
Malaysia
New Zealand
Pakistan
0
1
2
3
4
5
6
7
8
9 NAB Australia posted a total of 109 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
NAB Australia
Top keywords used in the Posts
Frequency
NAB Transact 23
issues 17
update 16
customers 16
fanshake 14
18%
82%
Brand Participation Brand Non Participation
71%
9%
20%
Posititve Negative Neutral
Brand Posts - Engagement
NAB Australia responded to 20 conversations generated by the 109 Posts they published.
NAB Australia receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
NAB Australia
Most Engaging Brand Posts
NAB Australia
Wed, Jun 17 at 8:25 PM EDT
Here we are, back in Moe during 1973 when the main street was filled with some pretty cool cars. #Th ..
Engagement Score
Likes Comments Shares Sentiment
999 3,864 494 240 Positive
Wed, May 27 at 9:55 PM EDT
The streets of WA sure looked a little different in the 1920s.
Here we see a customer riding by ou ..
Wed, Jun 24 at 8:26 PM EDT
Today’s #ThrowbackThursday takes us back to a time when pocket watches and waistcoats were wardrobe
..
Engagement Score
Likes Comments Shares Sentiment
998 4,117 209 237 Positive
Engagement Score
Likes Comments Shares Sentiment
982 3,193 163 99 Positive
0 10 20 30 40 50
0 200 400 600 800 1,000
Links
Plain Text
Videos
Photos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of NAB Australia posts were Links, and posts with Photos received the highest engagement.
Most of NAB Australia posts were published on Friday and posts on Thursday received the highest engagement.
Brand Post Types Days of the Week
NAB Australia
0
10
20
30
40
50
60
Positive Neutral Negative Users posted a total of 1,115 Posts
between Apr 01, 2015 and Jun 30, 2015 on
NAB Australia's wall.
User Posts
NAB Australia
Top keywords used in the Posts
Frequency
NAB 474
time 194
customers 140
money 139
branch 136
75%
25%
Brand Participation Brand Non Participation
26%
21%
53%
Posititve Negative Neutral
User Posts - Engagement
NAB Australia responded to 837 conversations generated by the 1,115 Posts fans published.
NAB Australia appears to participate more when Fan conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
NAB Australia
Content Intel
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1000 1200
Banking Plans
Brand News
Others
Events…
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of NAB Australia posts were around 'Brand News', and posts around 'Question to fans' received the highest engagement.
NAB Australia
0 5 10 15 20
0 50 100 150 200 250
Sector News
Fact
Research…
Others
Question
Banking Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greeti…
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Banking & Finance,NAB Australia Banking Advice posts received the highest engagement.
In Posts about General Happenings,NAB Australia Sports received the highest engagement.
About Banking & Finance About General Happenings
NAB Australia
0 2 4 6 8
0 500 1000 1500
#ThrowbackThursday
#FraudWeek 2015
#Likealocal
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 500 1000 1500
#ThrowbackThursday
#FraudWeek 2015
#Likealocal
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #ThrowbackThursday was the most engaging campaign run by NAB Australia.
Overall, #ThrowbackThursday engaged the best out of the recent 3 campaigns run by NAB Australia.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
NAB Australia
Analysis of Common Wealth Bank Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Common Wealth Bank
Fans 618,824
New Fans 11,798
Fan Growth 1.91%
Country Australia
Demographics Mostly Young, Male and Attached.
Common Wealth Bank has 11,798 new Likes and an audience base of 618,824 fans who are mostly Young, Male and Attached.
Common Wealth Bank
Brand Overview
Posts
Brand User
Engagement Score 412 Total Fan Posts 2,498
Total Posts 41 Brand Response Rate 46.72%
Total Likes 37,287 Average Reply Time 1 hr, 18 mins
Total Comments 5,507 General Sentiment Neutral
Total Shares 2,792
Common Wealth Bank had 41 new Posts, and their most recent campaign is Australian of the Day.
Common Wealth Bank
Content & Campaigns
Most Engaging Content Type Question to fans Most Engaging Campaign2015 Australian of
the Year
Least Engaging Content Type Brand News Most Recent Campaign Australian of the Day
Most Prolific Content Type Others
Fan Growth
600,000
602,000
604,000
606,000
608,000
610,000
612,000
614,000
616,000
618,000
620,000
Common Wealth Bank had a growth rate of 2.00% between Mar 31, 2015 and Jun 30, 2015.
Common Wealth Bank
Total Fans 618,824
New Fans 12,142
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Common Wealth Bank had an engagement of 412 and the highest engagement was 891.
Common Wealth Bank
Community Analysis
Common Wealth Bank fans are mostly Young, Male and Attached.
Common Wealth Bank fans are largely from Australia followed by India.
Fan Demographics Distribution of Fans
Common Wealth Bank
53%
47%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
Australia
India
Pakistan
United States
Indonesia
United Kingdom
New Zealand
Bangladesh
Malaysia
0
1
2
3
4 Common Wealth Bank posted a total of 41
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Common Wealth Bank
Top keywords used in the Posts
Frequency
CommBank app 4
NetBank 3
Australian 3
financial year 3
tax time approaches
2
46%
54%
Brand Participation Brand Non Participation
98%
2% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Common Wealth Bank responded to 19 conversations generated by the 41 Posts they published.
Common Wealth Bank receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Common Wealth Bank
Most Engaging Brand Posts
Common Wealth Bank
Tue, Jun 30 at 5:46 PM EDT
Australian of the Day Sarah Cutler is an ‘ice-creamologist’. It’s her job to taste and perfect Austr ..
Engagement Score
Likes Comments Shares Sentiment
987 9,047 1,392 280 Positive
Tue, Jun 23 at 7:17 PM EDT
Whether it’s a birthday wish, a savings goal or a travel dream… the new financial year is a great ti ..
Mon, Jun 15 at 7:43 PM EDT
Today’s Australian of the Day paid the ultimate tribute to his favourite movie by moving across the ..
Engagement Score
Likes Comments Shares Sentiment
927 7,657 434 135 Positive
Engagement Score
Likes Comments Shares Sentiment
740 1,508 224 312 Positive
0 5 10 15 20
0 100 200 300 400 500 600 700
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Common Wealth Bank posts were Links, and posts with Photos received the highest engagement.
Most of Common Wealth Bank posts were published on Wednesday and posts on Wednesday received the highest engagement.
Brand Post Types Days of the Week
Common Wealth Bank
0
50
100
150
200
250
300
350
400
450
Positive Neutral Negative Users posted a total of 2,498 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Common Wealth Bank's wall.
User Posts
Common Wealth Bank
Top keywords used in the Posts
Frequency
time 727
bank 513
Commonwealth Bank 483
Galilee Basin 470
Abbot Point 449
47%
53%
Brand Participation Brand Non Participation
24%
15%61%
Posititve Negative Neutral
User Posts - Engagement
Common Wealth Bank responded to 1,167 conversations generated by the 2,498 Posts fans published.
Common Wealth Bank appears to participate more when Fan conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
Common Wealth Bank
Content Intel
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700 800 900 1000
Banking Plans
Brand News
Others
Events…
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Common Wealth Bank posts were around 'Others', and posts around 'Question to fans' received the highest engagement.
Common Wealth Bank
0 5 10 15
0 100 200 300 400 500
Sector News
Fact
Research…
Others
Question
Banking Advice
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 50 100 150 200
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greeti…
Technology
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Posts about Banking & Finance,Common Wealth Bank Sector News posts received the highest engagement.
In Posts about General Happenings,Common Wealth Bank Sports received the highest engagement.
About Banking & Finance About General Happenings
Common Wealth Bank
0 1 2 3 4
0 200 400 600 800
Australian of the Day
Teaching Awards
#ClowningForKids
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1000
Australian of the Day
Teaching Awards
#ClowningForKids
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, Teaching Awards was the most engaging campaign run by Common Wealth Bank.
Overall, #ClowningForKids engaged the best out of the recent 3 campaigns run by Common Wealth Bank.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Common Wealth Bank
Analysis of ANZ New Zealand Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
ANZ New Zealand
Fans 82,731
New Fans 5,179
Fan Growth 6.26%
Country New Zealand
Demographics Not Available
ANZ New Zealand has 5,179 new Likes and an audience base of 82,731 fans.
ANZ New Zealand
Brand Overview
Posts
Brand User
Engagement Score 877 Total Fan Posts 152
Total Posts 47 Brand Response Rate 54.61%
Total Likes 43,216 Average Reply Time 5 hrs, 29 mins
Total Comments 2,527 General Sentiment Neutral
Total Shares 2,715
ANZ New Zealand had 47 new Posts.
ANZ New Zealand
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Fan Growth
74,000
75,000
76,000
77,000
78,000
79,000
80,000
81,000
82,000
83,000
84,000
ANZ New Zealand had a growth rate of 7.03% between Mar 31, 2015 and Jun 30, 2015.
ANZ New Zealand
Total Fans 82,731
New Fans 5,435
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
ANZ New Zealand had an engagement of 877 and the highest engagement was 1000.
ANZ New Zealand
Community Analysis
Unmetric could not retrieve Demographic Profile Data for this brand.
ANZ New Zealand fans are largely from New Zealand followed by India.
Fan Demographics Distribution of Fans
ANZ New Zealand
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 20K 40K 60K 80K
New Zealand
India
Australia
Pakistan
Bangladesh
United Kingdom
Philippines
United States
Cambodia
0
1
2
3
4 ANZ New Zealand posted a total of 47
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
ANZ New Zealand
Top keywords used in the Posts
Frequency
goMoney 7
ShadowBattalion 5
ANZ 5
WWI Anzac 4
KiwiSaver account 3
15%
85%
Brand Participation Brand Non Participation
91%
2%7%
Posititve Negative Neutral
Brand Posts - Engagement
ANZ New Zealand responded to 7 conversations generated by the 47 Posts they published.
ANZ New Zealand receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
ANZ New Zealand
Most Engaging Brand Posts
ANZ New Zealand
Thu, Apr 30 at 4:13 PM EDT
It’s ANZ goMoney’s 4th birthday! To celebrate this milestone, and the fact that over half a million ..
Engagement Score
Likes Comments Shares Sentiment
1,000 1,596 868 52 Positive
Fri, Apr 24 at 2:53 PM EDT
At the going down of the sun and in the morning, we shall remember them...
#anzacday #ww100
Wed, Apr 8 at 5:59 PM EDT
Because they went to war.
Because they served our country.
And, because they didn't all come back. ..
Engagement Score
Likes Comments Shares Sentiment
1,000 6,019 59 310 Positive
Engagement Score
Likes Comments Shares Sentiment
1,000 3,803 116 447 Positive
0 10 20 30 40
0 200 400 600 800 1,000
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of ANZ New Zealand posts were Photos, and posts with Photos received the highest engagement.
Most of ANZ New Zealand posts were published on Friday and posts on Saturday received the highest engagement.
Brand Post Types Days of the Week
ANZ New Zealand
0
5
10
15
20
25
30
35
Positive Neutral Negative Users posted a total of 152 Posts between
Apr 01, 2015 and Jun 30, 2015 on ANZ New
Zealand's wall.
User Posts
ANZ New Zealand
Top keywords used in the Posts
Frequency
ANZ Internet Banking service
28
account 25
money 16
customers 16
phone 14
55%
45%
Brand Participation Brand Non Participation
22%
11%
67%
Posititve Negative Neutral
User Posts - Engagement
ANZ New Zealand responded to 83 conversations generated by the 152 Posts fans published.
ANZ New Zealand appears to participate more when Fan conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
ANZ New Zealand
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