COMPANY VIDEO & INTRODUCTION. WHO IS WEST PAK AVOCADO? Solely an Avocado Grower, Packer and Marketer...

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Transcript of COMPANY VIDEO & INTRODUCTION. WHO IS WEST PAK AVOCADO? Solely an Avocado Grower, Packer and Marketer...

COMPANY VIDEO & INTRODUCTION.

WHO IS WEST PAK AVOCADO?

• Solely an Avocado Grower, Packer and Marketer of Avocados.

• Year around sourcing from all three major growing regions: California, Mexico and Chile.

• Specialize in one commodity enabling us to remain extremely knowledgeable and competitive with our product.

HISTORY• Founded in 1982 as a grower and shipper of California avocados, West Pak began

operations from a small packing house in Fallbrook – the heart of the state’s avocado growing region. Our disciplined approach to delivering quality produce and our ability to forge strong partnerships with regional growers earned us a solid reputation in the industry. In 1992, we opened a new, state-of-the-art, 28,000 square foot packing facility in Temecula, California to service an expanding customer base throughout North America and Asia. In 1996, we formed our Mexican subsidiary – Grupo West Pak de Mexico – and opened an advanced packing facility in Uruapan, Michoacán. Today, West Pak is proud to be a major force in the avocado industry. Our extensive relationships with domestic and international growers – combined with our mastery of transportation logistics, ripening technology and marketing expertise – translate into year-round availability of quality produce. And our status as a financially strong, privately-owned company allows us to continue our sole focus on serving our customers.

OUR STRATEGY AND MISSION• Mission Statement - To build our future rather than waiting for it to

arrive. To be aggressive in building programs through service to our Grower Partnerships and Customer Alliances. To embrace challenges as potential opportunities by requiring teamwork and cooperation, facilitating our employees’ personal growth and expectations. Growth & Opportunity (Adopted September 2001)

• Vision Statement - To be recognized for Leadership, Innovation, and Integrity in our industry To achieve our full potential and to make our dreams become reality now, through dedication, teamwork, and innovation. To meet those challenges, of today and of the future, that will ensure our growth and strength in the Avocado industry.

PRODUCTS

VALUE-ADDED SERVICES

• Nationwide Distribution Centers• Individual account manager with team support• Just – Ripe program• Bagging program• Online – accounting• Disney Branding• POS and Marketing assistance

PACKING LOCATIONS

• We currently own packing facilities in:– Temecula, California, U.S.A.– Uruapan, Michoacán, Mexico

• We also have strong partnerships with packers in Santiago, Chile.

CALIFORNIA• 23,000 square foot

facility.• Modern

refrigeration and sizing equipment.

• State-of-the-art ripening center.

• Food safe, Organic and secured facility.

• 40,000 square foot facility.

• Modern refrigeration and sizing equipment.

• State-of-the-art cold chain management.

• 1 of 3 Packers to own facility in Mexico.

• Food safe and Organic certified.

MEXICO

• Strategic partnerships with largest packing facilities in Chile.

• Food safe and organic facilities.

CHILE

PACKING FACILITIES & DC’S

AVAILABILITY

Barcode PLU’s

• Reduces shrink• Reduces key entry errors

WHY GO RIPE?• Ripe avocados outsell unripe avocados as much as 2 to

1.• As a general rule display your racks with 1/3 ripe, 1/3

breaking and 1/3 firm.• Display avocados next to tomatoes, onions and limes.• Adhering to these three basic principles will drive

avocado sales.

JUST RIPE PROGRAM• State-of-the-art high pressure gassing rooms offer

consistent ripening throughout product, box, and pallet.

• Choose your products ripeness with our 5 stage ripening guide.

• We will deliver the product when you want it and in the condition you want it to be in.

ORGANIC PROGRAM• West Pak Avocado is a California Certified Organic Farmers (CCOF)

Packing House, handling, packaging, shipping, and marketing organic avocados for our specialized growing community. Through our newly designed and state of the art packing facility, we comply with all State and applicable organic production and handling regulations. We have initiated and maintain a comprehensive Organic Program within West Pak to ensure that all operations comply with all Organic guidelines set forth by CCOF. West Pak performs self audits on a biannual basis in preparation for our annual audit by CCOF.

FOOD SAFETY PROGRAM• Our Food Safety Program is dynamic in nature, evolving and improving constantly

in order to ensure a work and food safe environment. Food Safety is a part of each and every production meeting, where management discusses food safety issues and performs and incorporates our ongoing Food Safety Training Program. Food Safety is an integral part of the overall objective of West Pak and management works hard to ensure that all employees understand and successfully work within a food safe environment.

• PrimusLabs.com is one of the most recognized and respected food safety auditing companies in the world. Their testing provides third party certification of safe food production and determines compliance to all federal and state government requirements, including FDA, USDA, OSHA, and Public Health Departments. Visit their website www.PrimusLabs.com for additional information.

TRACE RECALL PROGRAM• A vital part of the Food Safety Program is our Trace Recall Program. West

Pak has developed a fully informational and inclusive system which enables us to track fruit from the grower to the shipper, and ultimately, to the receiver. In the event of a contamination issue in the marketplace, West Pak has the ability to recall and quickly remove any questionable fruit from our customers' shelves through our Recall Program. The program consists of comprehensive and well-defined steps we have instituted in order to ensure a safe, efficient and thorough removal of the potentially contaminated fruit on all levels. In addition, West Pak runs a mock trace recall event each year where the entire company is involved on how to properly handle a contamination event and to ensure readiness and professionalism if such an event should occur.

AFFILIATIONS

CUSTOM PROGRAM BUILDING• West Pak knows your business is unique,

therefore our “Unique As You Are” approach to doing business tailors a specific program to meet your needs as a customer.

• We offer “First in Fresh Thinking” to aid in enhancing your business. Harness the power of West Pak’s marketing and sales team to promote your avocados and further the success of your category.

LOGISTICS• We offer just – in – time delivery to many locations

regional to our distribution and packing facilities.• Our logistics team ensures your order is delivered on

time, when and where you want it.• Using our online-forecasting schedule, you can calculate

lead times and delivery dates year-round.• Via our customer online accounting system, you can

track your trucks’ loading and delivery status real-time

ONLINE ACCOUNTING• Secure online accounting via our web portal at

www.westpakavocado.com• Real-time order information, order history, all data

graphically displayed in convenient, easy-to-read pie charts, truck and shipment status, year-to-date information and credit information.

• Update your company information instantly online and view our latest market trends, critical industry information, and weather information.

CONTACT INFORMATION

WEST PAK AVOCADO, INC.42322 Avenida Alvarado

Temecula, CA. 92590www.westpakavocado.com

Phone: (951)296-5757Fax: (951)296-5744