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JacLeRoi brings the communication one step forward. Forward in the way he renovates what’s new; forward within the creative and consultancy approach which, time to time, is getting finer. Communicating is not a matter of degrees, pannings or circles, which slightly turns into squares; it’s a matter of finding the right balance between fantasy and rationality, the world of ideas and the real world. And because, sometimes, 1+1 makes 3.

VOILÀ L’ADV.

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Services

• creativity advertising campaigns on traditional and digital media below the line coporate identity branding

• video production, multimedia, 3D and motion graphic, video for web and viral distribution

• marketing strategico e operativo web design, development and management, mobile, e-commerce webwriting and content development digital PR: social media marketing, SEO, SEM, article marketing and buzz web marketing, display ads, web campaigns

• non conventional CRM, loyalty and fidelity programmes guerrilla and street marketing

3

Creativity• strategic marketing• food and beverage marketing• operative marketing• project managementaccounting and de-briefing• planning

Strategy Production

Man

agem

ent

• Print• Video• Web e special projects

Structure

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Methodology and approach

JacLeRoi is working on a semiotic approach to identify the brand’s essence and to address messages to the target audience in order to place on the market the brand’s values against the competitors.The semiotic nature of the brand is intended as the capacity to bring relevance and to build upon a product, a service or a company, one possibile universe of values.

Client’sneeds Evalute a communication plan

and a feasibility plan.2

Identify the reference market.1

Creativity - hold of judgement

34Development and production

5Data monitoring and project

assessment

Project evaluation 6

PROJ

ECT

MAN

AGEM

ENT

CLIENT’S N

EEDS AND USERS REQUIREM

ENTS

CONCEPT E DESIGN

Advertising

AssolattePrint campaign

Cibus 2008Print campaign

Tasca D’AlmeritaPrint campaign

Cibus 2012Print campaign

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Below the line

Tasca d’AlmeritaProtuct catalogue

A6Mani - Feudi di San Marzano

Branding, naming andlabel design

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Below the line

CLUSTER 3 BOTTIGLIE

PREMI

TESTATA di GONDOLA

HeinekenHalloween Night promotion

HeinekenJammin’ Festival promotion

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Below the line

Cavalier Umberto Boschi

New product line labels and coordinate

BTL material

8

Below the line

Barilla CompanyInstitutional presentation

Carrefour FranceCold cuts counter layout and design

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Websites

Cibus 2012 - International food exhibitionEvent website

Cibus Tour 2011Event website

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Websites

Delverde EuropeProduct site

Delverde WorldCorporate site

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Websites

Feudi di San MarzanoProduct site

ParmacottoRetail concept site

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Websites

Caffè MolinariProduct site embedding a social strategy

Buono e GiustoE-commerce site

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Web Marketing, social media marketing and SEO

Cibus 2012Social media mktg, seo and network building

DelverdeSocial media mktg, seo,

olympic contest management, display advertising

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In store promotion

DelverdeContest website

DelverdeQR code

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Video

Capofaro Malvasia & Resort Commercial 30” motion graphic

Feudi di San MarzanoIndustrial 7’ movie “documentary cut”

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Via Resga, 11 43022 Montechiarugolo (PR) - Italy Tel +39 0521 1855110 Fax +39 0521 711786 jac@jacleroi.com www.jacleroi.com

All contents contained in this JacLeRoi S.r.l. brochure are protected by italian and international Copyright© laws. All rights reserved 2012.