Post on 18-Dec-2014
description
Company Profile
YEAR OF FOUNDATION
BUSINESS AREA
NO: OF EMPLOYEES
% OF INTERNATIONAL PROJECTS
TOTAL INTERVIEWS IN 2010
COMPANIES INTERVIEWED (10)
PROFESSIONALS INTERVIEWED
INDIVIDUALS INTERVIEWED
TELEPHONIC INTERVIEWS
1994
MARKETING RESEARCH
107
42
273,000
19,000
41,000
138,000
75,000
Company Profile ISO 27001:2005 , OHSAS 18001:2007, ISO 9001:2008 & ISO 14001:2004 certified for Market research and Survey
Offices at
Facilities for F2F, CATI, CAPI, Focus Group and Online Panel.
Expert Researchers having qualification and experience in field of Arts, Commerce, Economics, Public Polling, Media, Telecommunication, Social Mechanism, medical Science and various related fields.
Offices and Associates Worldwide
Kenya Philippines Russia South Africa
Thailand Vietnam UAE
China Egypt India
Research Team
•145 Fully equipped CATI
• 550 telephone interviewer
• 900 field staff for data collection
• IT staff specialized in socio - economic & marketing research
• Experienced statistician
OPERATIONS
• 4 Directors experienced in qual - itative & quantitative research
• Senior researchers with extensive experience in India and abroad as well
• Recruiters and interviewers
• Senior & Junior analysts
ADMINISTRATION
Research expertise Our market based research provides value – added business solutions to our clients. Our field of expertise are : -
Automotive research
Telecom & Internet research
Consumer products research
Textile & garments research
Food & beverages research
Pharmaceutical & health care research
Banking & financial institution research
Media researchAdvertisement & communication
research
Research expertise
Packaging research
Customer satisfaction research analysis
New market offering Global market
offering
RNB Research Model and Techniques
RNB-PackagePackage conceptPackage decision
RNB-TargetTarget consumer
decision
RNB-ProConNew product
Conceptdecision
RNB-ForecastDemand
forecasting
RNB-PositionPositioning
strategy
RNB-NameBrand name
decision
RNB-AdPreAdvertisement
Pre-testing
RNB-ConceptAdvertisement
Concept decision
RNB-CSMCustomer
satisfaction
RNB-TrackTrackingStudies
RNB-PricingProduct pricing
& Testing
RNB-Data Base
Understanding of Socio-psycho
factors Product information/
Verification & revision Overseas models/
Experience
Based on 15 years extensive research analysis RNB has developed 11 models of research
Project Management Structure
Customer
IT
Research Consulting
MKTG:Finance
PR
Fieldwork RNBField workTeam
Pan Afro-Asia Coverage with office in 10 Countries covering ASIA |AFRICA|MIDDLE EASTOffices at China, Egypt, India, Kenya, Philippines, South Africa, Russia, Thailand, Vietnam, UAE Full time supervisors and field work staff.Local Language Interviewing – Arabic, African, Chinese, Hindi, Tamil, English. A single point of contact for all International Fieldwork CATI Studio – Noida (India) – Shanghai (China)
Data Collection System
Market Research SPECIALIST For Asia, Africa, & Middle East
Data Collection System
RNB uses one of the most rigorous method for data collection which ensures our reliability among our satisfied clients.
RegisteredInterviewer
Search
Search all interviewer profiles registered in RNBDatabase
Primary Selection
Select interviewerwho recently participatedin related survey& suitable for Present study
InterviewerTraining
Final Selection
Train researchobjectives andoverview
Evaluate understanding of the surveyafter training
Data Control and Verification System
Stage1Interviewer
(100%)
• Check error in questionnaires • Reassure if respondents respond correctly & faithfully
Stage2Supervisor
(100%)
• Review questionnaires to mark non-responses • Spot responses that go against common sense• Cross check responses
Stage3Independent
Verification Team(30%)
• Confirm errors through telephone verification (about 25%) • Conduct visit verification.
Whenquestionnaires require furtherinspection refer to Verification Team
Method of Data Collection
In-depth Interview
Focus Group Discussion
Experts Forecasts
Collection and Analysis of Secondary
InformationObservation Survey
QualitativeSurvey
Street Intercept Interview
Central Location Test (CLT)
Door-to-door Interview
Computer Assisted Telephone Interview
(CATI)Computer Assisted Personal
Interview (CAPI)
Mystery Shopping
Fax Survey QuantitativeSurvey
Field Work Facilities
Meeting rooms
Data processing & analysis
C
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T
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Focus Group Facilities
RNB Global Network
AFRICAKenya
MorrocoSouth africaEgypt
Tunisia
ASIA PACIFIC
IndiaThailandIndonesia
ChinaPakistanSrilanka
Bangladesh
BurmaVietnam
Philippines
RussiaNepal
MIDDLE EAST UAE Saudi ArabiaKuwaitOman
RNB GLOBAL OFFICE
RNB FIELD AFFILIATE
Our Credential
We along with our associates have worked for leading national & international companies
DAINIK NAVJYOTI
KYOEI JAPAN
www.rnbresearch.cominfo@rnbresearch.com