Company and Industry Research

Davida Scharf, SoM Librarian

Van Houten Library, NJIT

Last updated Fall 2011

http://library.njit.edu/researchhelpdesk/tutorials/mgmt-company.ppt

Beyond

Web Search Engines

Academic research today usually requires using the library website AND the open web

LibraryWeb

Agenda

• Overview of company and industry research

• NJIT Library and services

Business Planning requires research

1. Industry, Customer and Competitor Analysis

2. Company and Product Description

3. Marketing Plan

Where to begin?

Research means you have questions!

How are they doing? Any big news?

big change in stock price? problem with products? major external events, technologies? bought or sold? government regulation change?

Company and Industry

• Business description• Industry classification• Competitors and partners• Structure and ownership• Financial data (Historical,

current and forecasted)• Stock information• Intellectual property• Legal information• News

• Main players

• Market size and share of market (Historical and forecasted)

• SWOT analysis

• Technology trends

• Regulatory issues

• Regional differences

• Industry specific metrics

Company Industry

• Business description• Industry classification• Competitors and partners• Structure and ownership• Financial data (Historical,

current and forecasted)• Stock information• Intellectual property• Legal information• News

• Company website

• Company Profiles

• SWOT analysis

• News

• Trade Magazines

Company info Where is it?

• Business description• Industry classification• Competitors and partners• Structure and ownership• Financial data (Historical,

current and forecasted)• Stock information• Intellectual property• Legal information• News (marketing,

advertising, operations, strategy)

• Company website

• Company Profiles

• SWOT analysis

• News

• Trade Magazines

• Govt / SEC, FDA, FCC

• Investor resources

Company info Where is it?

TIP: Who needs to know this besides you?

Sources of company information

Company website / For investors

Annual report and 10K

News articles

Specialized publications, collections, and search tools

The U.S. government (SEC, FDA, EPA, etc.)

A word about Corporate Websites

BE AWARE OF THE PURPOSE / AUDIENCE

A word about investment info

• Business Source Complete• Lexis-Nexis• USA.gov• Yahoo Finance, Investex• Mergent*

• Company website

• Company Profiles

• SWOT analysis

• News

• Trade Magazines

• Govt / SEC, FDA, FCC

• Investor resources

Research Tools Type of Info

TIP: Which tool indexes which types of sources?

Where to get it?: Company

• Lexis Nexis – ownership, history, key competitors, financial data back 5 years, limited analyst reports

• Mergent* – ownership structure, competitors, history, industry surveys, financial data back 15 years

• Edgar http://www.sec.gov/edgar.shtml - SEC filings

• Business Source Premier – Datamonitor company reports and general business and trade publications

• Investext* (Thomson) – analyst reports (forecasts)

• Yahoo Finance or Reuters – stock prices

• Company website/Industry Associations – could be biased view

* Rutgers – no remote login – go to Dana Library

Library portals to many databases (books & articles)

NewspapersScholarly Journals

Use Search tools

Aggregators

Trade Journals

Web Portals

Magazines

Library Databases

Periodicals

TEXT

(articles, reports, books, reviews, etc.)

Online

catalog

Directories

Get Help

Search for books

Databases (search by company or

topic)Request materials from other libraries

Request materials from other libraries

Accessing Library Databases

Use pull down to access frequently accessed

databases

Or use Databases A to Z Databases by

Subject

Accessing Library Databases

Accessing Library Databases

Popular Business Databases

•Lexis Nexis

•Business Source Complete

•Academic Search Premier

•Frost & Sullivan

Lexis Nexis - Use “Company Dossier” linkfor company profiles

To find a company profile use ‘Company Dossier’ search

Parent and subsidiaries listed separately-choose wisely

Tip: Often there is much less publicly available information for private companies.

Securities and Exchange Commission Filings

In LEXIS-NEXIS

Securities and Exchange Commission Filings

http://www.sec.gov/edgar.shtml

Tips: Explanations of what is in the various SEC forms at EDGAR

Look for “material events” like ‘notifications’ 8K

Lexis Nexis: Full text newspapers, magazines and reports

Environment: Country information

Mergent Online (at Rutgers only)

Industry classification

Business Source Premier: Company Profiles (Datamonitor)

Company report by DATAMONITOR

Datamonitor: SWOT Analysis

Datamonitor: Market Forecasts

Source: Global Pharmaceuticals Market, Datamonitor, December 2007, accessed Via Business Source Premier,

Business Source Complete: Company Search for news

Mouseover for abstract

Detailed record, full text, and citation

Automatic citation

Business Source Complete: Subject Thesaurus

Business Source Premier: search for business concepts/functions

Sort

Get full text

Boolean Search Strategies

Video explanation at: http://www.youtube.com/watch?v=7tm-sDKCnO4

Comparing your company to peers

Financial data items (books, behind ResearchHelpDesk)

• Industry Norms and Key Business Ratios. D&B. 14 key business ratios by industry

• Annual Statement Studies - Industry Default Probabilities and Cash Flow Measures. RMA

• Almanac of Business and Industrial Financial Ratios. Financial benchmarks by industry and size class

Benchmarking stock price against an index

• Yahoo Finance – components link lists indices that include company or look up ticker for index

(Also: Compustat massages corp. data to benchmark financials in an industry)

Industry info

• Main players

• Market size and share of market (Historical and forecasted)

• SWOT analysis

• Technology trends

• Regulatory issues

• Regional differences

• Industry specific metrics

Where is it?

• Industry Association Website

• Industry Profiles

• Market Research Reports

• Financial comparisons

• SWOT analysis

• News

• Trade Magazines

• Government data

Tip: Use many of the same tools

Frost & Sullivan

Your professor may get you individual access passwords

On Frost.com you will find market and technical intelligence on specific industries and consulting and training services.

The website www.frost.com/njit without PDF's for students The website www.frost.com with PDF's for faculty, staff, and EDC with assigned Frost passwords

Frost & Sullivan: NJIT page

Frost & Sullivan: Research Finder

Frost & Sullivan: Browse industry categories

Frost & Sullivan: Record

U.S. Government Search Engine and Directory: FedStats www.fedstats.gov (or usa.gov)

Country Specific Industry Profiles

General Tips for Business Research

Company

• Public vs Private – tickers

• Parent vs subsidiary – finding the right company

Industry

• Industry codes: SIC vs NAICS http://www.census.gov/epcd/www/naics.html

• Geographies

• Defining/segmenting the market

• Meaningful metrics and measures vary by industry

Potential Pitfalls

Comparability/standardization of data is key

• Reporting standards

• Year ends

• Reporting currency

• Reporting frequency (annual vs. quarterly)

• Scale (thousands vs millions)

Or find specific periodicals by title

Business week

Electronic Journals

Multiple ways to access

Trade magazines: Library Archives of Automotive News

Where to get it?: Industry Information

• Lexis Nexis – ownership, history, key competitors, financial data back 5 years, limited analyst reports

• Mergent* – ownership structure, competitors, history, industry surveys, financial data back 15 years

• S&P Industry Surveys (print) – good overview

• Business Source Premier – Datamonitor company and industry reports and business publications

• Investext* (Thomson) – analyst reports (forecasts)

• Yahoo Finance or Reuters – stock prices

• Industry Associations – could be biased view

* Rutgers – no remote login – go to Dana Library

A word about Trade Association Websites

BE AWARE OF THE PURPOSE / AUDIENCE

TIP: Use news or IPL to find trade associations: http://www.ipl.org/div/subject/index.html

Issues, but consider bias

NJIT Library Resources http://library.njit.edu

• Business Source Premier [Database]

• Lexis Nexis - News [Database]

• Global Competitiveness Report 07/08, World Economic Forum [Book]

• World Development Indicators 2008, World Bank [Book]

Other Libraries

• Harvard Library Country Guides http://www.library.hbs.edu/guides/#

• Library of Congress http://international.loc.gov

• Internet Public Library Newspapers http://www.ipl.org/div/news/

Governments & Organizations

• CIA World Factbook https://www.cia.gov/library/publications

• World Bank: http://econ.worldbank.org/ & http://www.doingbusiness.org

• FedStats www.fedstats.gov

• OECD www.oecd.org

• IMF http://www.imf.org/external/

• United Nations http://data.un.org/Commercial Vendors (with free data)

• Economist Country Briefings http://www.economist.com/countries/

• Country Credit, Institutional Investorhttp://www.iimagazine.com/Rankings/RankingsRankCCSeGlobal08.aspx

• Deutsche Bank Country Infobase http://www.dbresearch.com/servlet/reweb2.ReWEB?rwsite=CIB_INTERNET_EN-PROD

Investigating Global Markets

Using Web Search Engines

But do you know…?

Subject directories Meta Search Engines

Business Research Map

Company/Industry Financial data Benchmark data

Lexis Nexis [DB]

Business Source Premier (including Datamonitor) [DB]

S&P Industry Surveys [B]

Investext* [DB]

Company Website [W]

B=Book DB=Library database W=Web / *Rutgers – no remote login – go to Dana Library

Lexis Nexis [DB]

Mergent* [DB]

Edgar [W]

Yahoo Finance [W]

Factiva* [DB]

Investext* [DB]

Industry Norms and Key Business Ratios. Dun & Bradstreet [B]

Annual Statement Studies (RMA) [B]

Almanac of Business and Industrial Financial Ratios [B]

Contact me: Davida Scharf scharf@njit.edu

Library Research Help Desk (973) 596 3210

Questions

http://library.njit.edu/

Cite your sources

• When you research a topic you may use information from articles, books, or the Web to support your ideas. However, you must credit the original authors of these sources by citing them. To cite means that you state where you found the information so that others can find the exact item again.

• Readers (including Professors!) should be able to locate the source you used without undue burden

• There are several systems or conventions for this.

Sample Citations

Books

• Catalog: Library website – Find books – Online catalog

• Books can be circulating (stacks) or reserve status

• Selection of useful reference books: Standard & Poor’s industry surveys International Directory of Company Histories Market Share Reporter D&B Industry Norms and Key Business Ratios Almanac of Business and Industrial Financial

Ratios

To find if NJIT Library owns a book - go to the Library

home page (library.njit.edu) and Click on Find Books and More

Basic searchQuotations needed in ‘basic search” to search for phrases.

“human resources”

NJIT’s - Cite Your Sources - Page

Cite

NJIT’s Citation Page

NJIT’s Research Guidesresearchguides.njit.edu

NJIT Librarian Departments

Maya GervitsDirector of the Architecture Librarymaya.gervits@njit.edu (973) 642-4390- Rutgers University PhD, Art and architecture history - State Institute of Art History, Moscow, Russia MA, Art and architecture history - Russian Academy of Fine Arts, St. Petersburg, Russia

-Architecture-Art & Design

Davida ScharfDirector of Reference & Instructiondavida.scharf@njit.edu (973) 642-4397AOL: davidascharf Yahoo:davida_scharfGoogleTalk: davida.scharfMLS, BA, Art & Architectural History, Columbia U.

-Computer Science -History -Humanities and Social Sciences -Information Systems-Information Technology-Management

VacancyReference Librariancontact Davida Scharfdavida.scharf@njit.edu (973) 642-4397

-E-Learning-Electrical Engineering-Computer Engineering -Engineering Technology -Industrial Engineering-Manufacturing Engineering-Mathematics -Mechanical Engineering

Bruce Slutsky Reference Librarianslutsky@adm.njit.edu (973) 642-4950AOL/YID-IM bruceSNJIT- Pratt MS, Organic chemistry – BS, Chemistry – City College of New York

-Biomedical Engineering -Biology-Chemical Engineering -Chemistry & Environmental Sci. -Civil Engineering-Environmental Engineering & Sci.-Hazardous -Materials Science-Pharmaceutical Engineering-Physics

Heather DalalInformation Literacy Librariandalal@njit.edu (973) 596-8499GoogleTalk: heatherdalalMLIS Rutgers UniversityMEd., University of Massachusetts, Boston

-Information Literacy-Research Roadmaps

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• Contact me: scharf@njit.edu