COMPANY ANALYSIS

BY:- SHIKHA NAGARMMM 2ND SEMESTER

13MMM07

COMPANY PROFILE

Founded 1969

Industries served Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances

Geographic areas served

Worldwide

Headquarters South Korea

PRODUCT PORTFOLIO

1. The role of the HR function is to enable is to organization to achieve its objectives by talking initiatives and providing guidance and support on all matters relating to its employee..

2. Samsung develop a lot of courses for Samsung staff to learn, and give them opportunities to learn e.g. the design center staff can go abroad or have chance to work with famous talent

3. Samsung believes that employees will stay with the firm only as long as they feel that their contribution is valued, and they are able to do meaningful work in a stimulating and challenging environment.

SAMSUNG HRM policy

SAMSUNG is having strong Marketing strategies….

Samsung got success to take over a mobile market and beat the

competition over a period of time …………

Is a biggest Tablet

competitor of Samsung..

APPLE

A big challenge for Samsung Electronics will be to utilize its competences in design, technology and integrated processes to continue pushing the technological boundaries, competing on quality with its Asian peers, and producing the products that the vast majority of the world’s consumers clearly want to buy.

• Hardware integration with many open source OS and software

• Excellence in engineering and producing hardware parts and consumer electronics

• Innovation and design• Focus on environment• Low production costs• Largest share in mobile

phones and 2 place in smartphones sales

• Ability to market the brand

• Too low profit margin• Main competitors are also

largest buyers• Lack its own OS and

software• Focus on too many

products

• Saturated smart phone markets in developed countries

• Rapid technological change

• Declining margins on hardware production

• Breached patents• Apple’s iTV launch• Price wars

• Growing India’s smart phone market

• Growing mobile advertising industry

• Growing demand for quality application processors

• Growth of tablets market

• Obtaining patents through acquisitions

S W

TO

STRENGTH WEEKNESSESS

OPPORTUNITY THREA

T

GROWTH OVER A PERIOD OF TIME

The Korean mobile phone company Samsung is quickly growing its market share during the last few years. It reported a revenue growth of 21.7% during last year as against Nokia’s flat revenue growth.

NEW PRODUCTS LAUNCH…..

SAMSUNG NEW SMARTPHONE

SAMSUNG GALAXY S6 NEW

videos

FUTURE PLAN AND DIVERSIFICATION .………………

FUTURE VISION

MY OBSERVATION…….

Europe Russia

China

Europe

SouthAfrica

Egypt

US

Latin America

Korea Iran