Alexandre Saboundjian, CEO Barcelona – Radio 2.0

• With Radionomy, everyone can create its

own webradio

Barcelona – Radio 2.0

It’s easy…

• Radio software , vast music, jingles and

content libraries

• The Radio Creator can integrate his own

musical creations or his own audio content

• Tools to develop audience, socialize with fans

and listeners, share content.

Barcelona – Radio 2.0

It’s free…

• Radionomy covers all costs,

• Streaming

• Rights

• Radionomy shares the revenues with radio

creators, based on their audience.

Barcelona – Radio 2.0

Barcelona – Radio 2.0

Barcelona – Radio 2.0

Barcelona – Radio 2.0

RNE Cadena Ser

Radio Flaix

• Huge and various choice of radio – Long Tail

• No Border

• Less advertising, better targeting

• Radio becomes mobile

• Ubiquity (variety of devices)

Barcelona – Radio 2.0

THE AUDIENCE

-

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

14.000.000

13.000.000 Unique IP-Listeners / Month !!!

Barcelona – Radio 2.0

Barcelona – Radio 2.0

Barcelona – Radio 2.0

• 45 % Europe

• 40 % US

• 10 % South America

• 5 % Asia

Barcelona – Radio 2.0

• 52 % - iTunes, iPhone & iFamily…..

• 20 % - Windows Media Player

• 17 % - Radionomy Player

• 11 % - Winamp, Vlc, Real Audio,….

Barcelona – Radio 2.0

• Everyday : 40 New Radios...

• 32 Min average listen time

• 5000 Radios but 1000 radios for 90 % of the

audience

• 20.000 embedded players outside our website

Barcelona – Radio 2.0

Something is happening

MONETIZING

Audience Platform

Barcelona – Radio 2.0

INTERNATIONAL

EXCHANGE

PLATFORM

NATIONAL

SALES HOUSE

$$$

Audience

Barcelona – Radio 2.0

Katz Online, one of the main

sales house in the US,

estimates that online radio

revenue will be 1,6 % of

online investments

Barcelona – Radio 2.0

We don’t sell radios !!!!

We sell listeners

Barcelona – Radio 2.0

100 % of our listeners are …

Barcelona – Radio 2.0

Online

Audience Platform

Barcelona – Radio 2.0

INTERNATIONAL

EXCHANGE

PLATFORM

ADIONOMY

NATIONAL

SALES HOUSE

$$$

NATIONAL

SALES HOUSE

$$$ • Main Goal – National Ads

Campaign

• Want to change the model

• Radionomy has a agreement

with Audioemotion in Spain

Barcelona – Radio 2.0

$$$ • Main Goal – Local Ads Campaign

• Full automatic buying process

• With a real Geo Targeting &

Capping

Barcelona – Radio 2.0

25/04/2011

25/04/2011

INTERNATIONAL

EXCHANGE

PLATFORM

$$$ • Don’t forget – You have listeners

outside your country

• Audience Exchange

• Sales House Agreement

THANK YOU FOR YOUR

ATTENTION AND LET’S GO FOR

SOME EXCITING RADIO YEARS

Alexandre Saboundjian, CEO Barcelona – Radio 2.0