Post on 15-Feb-2017
What is an Employer Brand?
Why is an Employer Brand Important?
50% Saving in Cost Per Hire is associated with a strong Employer Brand *
83% of HR Leaders believe a strong Employer Brand is vital to Hiring the Best Talent *
* Read More Here!
Source - http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Talent_Brand_LinkedIn.pdf
Lippincott and LinkedIn partnered to assess the economic potential of a company with a compelling brand among both Consumers and Talent.
The research shows companies with a strong Talent Brand Index and BrandView score have a 5 year cumulative growth in shareholder value of 36%.
Aligning Consumer and Talent Brand efforts inarguably pays dividend: not only in the stock market, but in attracting Target Consumers and Top Talent.Im
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Source - www.pwc.dk/da/arrangementer/assets/hr-konference-2014-globalkeytrends.pdf
PwC’s research with LinkedIn highlighted the link between Quality of Hire and the Employer Brand (measured by LinkedIn’s Talent Brand Index, TBI).
The research showed the correlation between the Acceptance Rate and Short-term Resignations and TBI.
A 1% increase in TBI can generate a 1.5% increase in the Acceptance Rate and a 1% decrease in Short-term Resignations.
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“We’ve gone from selling InMobi to candidates to being buyers who are choosing who we want to work for us. The key to the success has been that the employer brand InMobi has shared with the world is an accurate reflection of what it’s really like to work for the company. And really, that employer brand is built around InMobi’s unique culture and people practices, which they believe is their differentiator in the marketplace.” Read more here!
“We have also strengthened our presence on LinkedIn, almost doubling our followers. We scored 22 per cent on the Talent Brand Index. This was more than double that of our closest peers. As a result of our strong employer brand, we were ranked as the 11th ‘most in demand employer’ by Finance & Accounting professionals across the globe, in LinkedIn’s inaugural Most InDemand Employers index.” Read more here!
“In line with the company’s overall focus on increasing its digital footprint, Philips’ recruitment marketing team invested more heavily in its digital footprint in 2014. As a result, Philips increased its LinkedIn Talent Brand Index by 2.1% and delivered over 1,000 hired candidates.” Read more here!
“LinkedIn was our first choice on social media because of the professional context and robust targeting that it offers. We are able to communicate our Employee Value Proposition to a diverse pool of professionals with dynamic Career Pages, leverage our employees’ networks to engage talent and also hire quality professionals at the end of the day.” Read more here!
“486 hire from LinkedIn in one year, an increase from 120 hires last FY. The talent brand index of HCL increased from 9% to 16% and we moved to 4th largest engaging employer brand on LinkedIn compared to 8th rank last financial year.” Read more here!
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How to Showcase Your Employer Brand?
Diversity
Thought Leadership WorkplaceCSR
Awards & Accolades
Showcase Why Employees LOVE WORKING with YouEm
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Showcase Your CULTURE and WORKPLACEEm
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Showcase How You Encourage DIVERSITY at WorkplaceEm
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Showcase Your CORPORATE SOCIAL RESPONSIBILITY InitiativesEm
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Showcase Opportunities for INTERNS and MANAGEMENT TRAINEESEm
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Showcase CAREER OPPORTUNITIES for ProfessionalsEm
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Showcase PROFESSIONAL DEVELOPMENT OpportunitiesEm
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RECOGNIZE YOUR EMPLOYEES by Showcasing Their AchievementsEm
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Showcase AWARDS & ACCOLADES Enhancing Your Employer BrandEm
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Leverage Executive Management for THOUGHT LEADERSHIPEm
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Showcase Your EMPLOYEE VALUE PROPOSITIONEm
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Showcase Your Talent Brand Through EMPLOYER BRANDING VIDEOSEm
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ACKNOWLEDGE & ENGAGE in Conversations with ProfessionalsEm
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About The Author
Aditya NegiEnterprise Relationship Manager I LinkedIn
Aditya helps large organizations leverage the power of Social Media, Content Marketing and Data Insights, for showcasing their Talent Brand, thereby enabling them attract, engage and source Quality Talent on LinkedIn.
https://in.linkedin.com/in/adityanegi