Post on 02-Oct-2020
Communicating Through Several Channels
Courtney N. Lenard, MA
Health Communication Specialist
Centers for Disease Control and Prevention
National Public Health Information Coalition Symposium
October 2, 2012
National Center for Injury Prevention and Control
UNDERSTANDING THE BURDEN OF INJURY AND VIOLENCE
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
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Injury Non-Communicable Diseases
Infectious Diseases
Injury Deaths Compared to Other Leading Causes of Death for Persons Ages 1-44, United States, 2008
Note: Injury includes unintentional injury, homicide, suicide, legal intervention, and those of undetermined intent. Non-communicable diseases include cancer, cardiovascular, kidney, respiratory, liver, diabetes, and other diseases. Infectious diseases include HIV, influenza, pneumonia, tuberculosis, and other infectious diseases. Data Source: National Vital Statistics System using CDC Wonder (http://wonder.cdc.gov).
Burden of Injury in the United States
>180,000
deaths
>2.8 million
hospitalized
>29 million
Emergency Department visits
• NCIPC, Web-based Injury Statistics Query and Reporting System (WISQARS). http://www.cdc.gov/injury/wisqars
• NCHS. National hospital discharge survey: 2007 summary
• National health statistics reports, no. 29. Atlanta, GA, 2010
Injury Center Mission
To prevent injuries and violence and reduce their consequences so that people can live to their full potential
To put injury and violence prevention on the map as the
premier public health achievement of the decade
Injury Center Vision
http://www.cdc.gov/injury/about/index.html
Injury Center Focus Areas
Motor Vehicle-Related Injury
Traumatic Brain Injury
Violence Against Children and Youth
Prescription Drug Overdose
http://www.cdc.gov/injury/about/focus.html
INJURY CENTER 20TH ANNIVERSARY Celebrating the Past, Protecting the Future
Celebration of Accomplishments
Theme: Celebrating the Past. Protecting the Future.
Goal: Reflect on progress, highlight achievements, and strengthen collective resolve to make injury and violence prevention the premier public health achievement of the next decade.
Series of events and activities:
Special Issue of Journal of Safety Research
Speaker Series
Conferences Presentations and Workshops
Video Contest
20th Anniversary Web Site www.cdc.gov/injury/anniversary
Calendar of Events
Partner Tool Kit
Media and Social Media Tips and Tools
SEEING MY WORLD THROUGH A SAFER LENS VIDEO CONTEST
20th Anniversary Activity
Description
Initiative that allowed individuals or teams to create innovative, informative videos on the topic of injury and violence prevention in their communities
Eligible Topic Areas: Motor Vehicle Safety, Home and Recreational Safety, Violence
Prevention, Traumatic Brain Injury
Timeline: Submission Period (May 1- July 31)
Judging (August 1- 31)
Winners Announced (September 10)
http://saferlens.challenge.gov/rules
Judging and Videos
Judges were identified from CDC leadership, external co-chairs from 20th Anniversary committee, partners, and media contacts
25 eligible submissions
3 Winners Injury and Violence Professional
Student
General Public
All submitted videos can be viewed at: http://saferlens.challenge.gov/submissions
http://saferlens.challenge.gov/submissions
Injury and Violence Professional Winner
Safety Begins with You
http://www.youtube.com/watch?feature=player_embedded&v=3CK-P-KPfUc
http://saferlens.challenge.gov/
Student Winner
Protect Your Brain, Wear a Helmet
http://www.youtube.com/watch?feature=player_embedded&v=YbbZpc5UC5A
http://saferlens.challenge.gov/
General Public Winner
Things Men Say to Men Who Say Things to Women on the Streets
http://www.youtube.com/watch?feature=player_embedded&v=T5H27APQp54
http://saferlens.challenge.gov/
PROMOTIONAL TOOLKIT FOR PARTNERS
20th Anniversary Activity
Description
Helps partners plan events to raise awareness of injury and violence prevention in their communities
Toolkit Materials: Talking Points
Ideas for Promoting the 20th Anniversary
20th Anniversary Events and Activities
Tips and Tools for Working with the Media
Tips and Tools for Working with Social Media
Web Button
http://www.cdc.gov/injury/anniversary/toolkit.html
COLLABORATIONS Working Together
Concussion in Sports
Partnership with the National Football League (NFL)
PSA on Concussion Safety Describes the importance of recognizing a concussion, taking time
to recover and not returning to play too soon
http://www.nfl.com/videos/auto/09000d5d814d2543/Concussion-safety
http://blogs.nfl.com/2009/12/10/nfl-psa-on-concussions-debuts-tonight/
National Public Health Information Coalition
Cooperative Agreement with NPHIC
Tweet-able Moments on Focus Areas As we mourn the death of XXXX, important to know most
concussions occur in youth sports, CDC has online training for coaches.
As XXXX recovers from (his or her) prescription drug overdose, it’s disturbing to know that such overdoses have tripled in past 20 years
As we mourn for XXXX, let’s remember child safety seats reduce the risk of fatal injury by 71% for infants and by 54% for toddlers.
Re. incident at XXXX school: In 2011 survey, 20% of high school students reported being bullied on school property
Be Smart, Be Well
Collaboration with Blue Cross Blue Shield (BCBS) Regional BCBS Offices-IL, OK, NM, TX
Teen Driving Videos Teens are four times more likely to be in a crash than older drivers
The videos were to designed to help parents talk to their teens early and often about the risks and responsibilities of driving
http://www.besmartbewell.com/teen-driving/videos.htm
Be Smart, Be Well
Collaboration with Blue Cross Blue Shield (BCBS) Regional BCBS Offices-IL, OK, NM, TX
Traumatic Brain Injury Videos Each year, U.S. emergency departments (EDs) treat an estimated
173,285 sports- and recreation-related TBIs, including concussions, among children and adolescents, from birth to 19 years.
The videos were to designed to remind us all that brain injuries can happen any time, any age group. We are all at risk and we all need to be aware.
http://www.besmartbewell.com/tbi/index.htm
SOCIAL MEDIA IN THE INJURY CENTER
Raising Awareness
Social Media Channels
Provide users with access to credible, science-based injury and violence prevention information Directors View Blog
@CDCInjury Twitter
@CDC_DrDegutis Twitter
Veto Violence Facebook
Heads Up Facebook
Parents Are the Key Facebook
Really Simple Syndication (RRS) Feed
Injury Podcast
http://www.cdc.gov/injury/SocialMedia/
Social Media in Action!
Facebook VetoViolence
Followers: 16,587
Purpose: Reframe violence as a public
health issue, promote the message that
violence can be prevented, gather
feedback from practitioners and
grantees, increase engagement with
public health practitioners in this area.
Facebook-Heads Up to Brain Injury
Followers: 6,911
Purpose: Raise awareness about the
causes of and risk factors for sustaining a
TBI. Provide online community in support of
TBI survivors and their loved ones.
Facebook-Parents are the Key
Followers: 2,598
Purpose: The primary goal is to create a network of parents and other interested individuals who want to receive and share information about safe teen driving and the role that parents can play.
@CDC_DrDegutis Followers: 217
@CDC_Injury Followers: 4,949
Events February 2012-Dr. Frieden Chat on Prescription Drug Overdose
March 2012-VetoViolence Chat on Bullying Prevention
July 2012-Dr. Rich Besser (ABC) Chat on Injury Prevention
TODAY-Dr. Rich Besser (ABC) Chat on Bullying
Facebook users like and comment 3.2 billion times per day.
Every minute 208,000 images are uploaded to Facebook.
of YouTube video are watched every day on Facebook.
11 new Twitter profiles are created every second.
60 hours of video are uploaded to YouTube every minute.
There are now more wireless devices being used in the United States than there are people.
2.3 Trillion text messages were sent in the United States in 2011.
MORE Social Media Quick Facts
More than 500 million active Facebook users access through their mobile device. Source: Facebook 7/2012
Social media accounts for one out of every five minutes spent online in US. Source: comScore,1/2012
15% of online Americans now use Twitter and 8% use it daily. Source: Pew Internet & American Life Project, 3/2012
15% of cell phone users in the US utilize the device to look for health information. Source: Pew Internet & American Life Project, 3/2012
MORE Social Media Quick Facts Record for most tweets per second is 25,088-during 2011’s annual TV broadcast of Castle in the Sky in Japan. Source: Geekosystem
Previous record for most tweets per second was 13,684-curing a Champions League soccer match between Barcelona and Chelsea in April. 12,233-durring the New York Giants’ game-winning drive in Super Bowl in February. Source: CNET
Zynga, creator of games like Words With Friends, Cityville, and Indiana Jones, was responsible for 12% of Facebook’s total revenue in 2011. Source: Forbes
Searching for the phrase “How to land an airplane” on YouTube brings up 171 results. Source: YouTube
MORE Social Media Quick Facts
Most followed pinner on Pinterest is Jane Wang, with more than 1.5 million followers. She is Pinterest co-founder Ben Silbermann’s mother. Source: Zoomsphere
In February, most repinned image on Pinterest was a photo of a woman’s closet. The tenth-most repinned image was a photo of a bookshelf. Two of the top ten were pictures of cookies. Source: Pinfaves
Image courtesy of Kate T.
MORE Social Media Quick Facts The location with the most Foursquare check-ins is Hartsfield-Jackson Atlanta International Airport, with more than 632,000 check-ins. It’s followed by airports in Los Angles (LAX), San Francisco, and New York (JFK). By comparison, Disneyland has 200,000 total check-ins. Source: Foursquare
Disneyland is, however, the second-most photographed location on Instagram. The first is AT&T Park in San Francisco, home of the Giants baseball team. Source: (Instagram)
Top three brands on Facebook are Coca-Cola, Disney, and Starbucks; all consumer brands. The top three brands on Google Plus are Android, Mashable, and Chrome; all in technology field. Source: Pardot
NEXT STEPS Injury Center
Protecting the Future
Continue collective efforts to respond to emerging trends
Support proven and promising interventions and policies to address injuries and violence
Put injury and violence prevention on the map as the premier public health achievement of the decade!
http://www.cdc.gov/injury/anniversary/about.html
Thank You!
For more information please contact Centers for Disease Control and Prevention
1600 Clifton Road NE, Atlanta, GA 30333
Telephone: 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348
E-mail: cdcinfo@cdc.gov Web: http://www.cdc.gov
The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.
National Center for Injury Prevention and Control