Saturday, February 9, 13

When there is not a common understanding of terms, goals, and expected customer experience, there will not be a common valuing of design.

Saturday, February 9, 13

Understanding IA, Design, UX, etc.

Understanding their value

Lack of resources to execute.

The Struggle

Saturday, February 9, 13

Beware of design idealism...

There is what is ideal, and there is what is real.

Saturday, February 9, 13

The challenge for us as IA's, designers, content strategists, and unicorns is to continually find ways to communicate the value of our practice to those with little to no true understanding of it.

The Challenge

Saturday, February 9, 13

Have a plan.

Come prepared.

Visualization.

The Tools, and the Approach

Collaborative exercises.

Saturday, February 9, 13

“ Tailor your approach to how you present your recommendations,so it's aligned with how people make decisions.” ~ Karen McGrane

Have a plan.

Saturday, February 9, 13

Come prepared.

Do your research, be prepared to present findings from your own research, blogs, books, any source that backs up what you are trying to communicate.

Saturday, February 9, 13

VisualizationUse sketching, white boarding, anything that help help stakeholders visualize what you are trying to communicate and educate.

Saturday, February 9, 13

Collaborative ExercisesUse workshops with teams to help build a shared understanding.

Saturday, February 9, 13

It is not going to be easy...

But it is going to be worth it.

Saturday, February 9, 13

Thank you.

aaron irizarry@aaroni

thisisaaronslife.comdiscussingdesign.com

Saturday, February 9, 13