Communicating Climate ChangeDISCopenhagen, December 2, 2011

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We are enteringThe Antropocene:

The Age of Man

Man has existedin 1% of 1% ofourplanets history

90% of globalbiomasscomes from ecosystemsheavilyimpactedby man

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Beijing

The next 50 years we will produce the same amount of food as we have produced in the entire history of man

Joint Implementation

Intelligent EnergySmart Grids

Building Codes

Energy Efficiency Standards

Greenhouse Gas450 ppm

Clean Development MechanismsJoint implementation

Emission Targets

Cost Curve

Low Carbon

CO2

FCCC/AWGLCA/2010/13

BRICEmission Trading Sceme

BAU

2

IPCC

MOP

COP

AWG_KP

AWG-LCA

UNFCCCProtocol

9 PRINCIPPER FOR SUCCESFULD KOMMUNIKATION

Sell the sizzle, not the sausage

Thank you!Follow the Green Economy: www.greengrowthleaders.org

Per Meilstrup, Climate Director, Monday Morning, pm@mm.dk