Communicating and

disseminating gender data

Sara Duerto Valero

Regional Gender Statistics SpecialistMarch 2019

Hanoi, Vietnam

Gender Data is often available but not used, because

- It is not turned into statistics

- It is only disseminated via survey reports or databases

- Users might not know how to use databases/run analysis

- Users might not know where to find it

- Non-interested users don’t get exposed to it

Ensuring gender data gets used

Types of data dissemination

Data server (upon request)

Survey/other reports

OnlineGraphs/analysis

Communication strategyInfographics

Processed databases

Microdata repositories

Ensuring gender data gets used

Data server (upon request)

Survey/other reports

Communication strategy

Best case scenario

Worst case scenario

1) Establish the target audience- expert vs. non expert- specific topic vs. general- government or beyond

2) Assess audience needs- surveys- market studies- user-producer dialogue- communication channels (historical info on data requests)

3) Use the type of dissemination that fits your target audience best- Expert statisticians : databases, microdata repositories- Non-expert government: graphs, reports, tables- Non-expert CSO/public: infographics, news stories, social media materials, videos

- If targeting an interest group, publish information on a particular topic & timing

4) Make a long term plan (communication strategy, combined types of communication)

How to communicate gender data efficiently

Should inform data production, not just communication

Gender data exchanges (SDMX) among producers

Communicating gender data within the

government

NSO

Ministry Education

Ministry Labor

Ministry of health

Ministry of women

Ministry of Planning

Communication of Gender statistics for users

- Requests- Reports- Website

Online databases

Communicating gender data beyond the

government

Select indicators

Type indicator name or choose from tree

Metadata

Can be linked to graphs

Graphs (online or in reports)

Communicating gender data beyond the

government

Graphs (online or in reports)

Communicating gender data beyond the

government

- Categorical variables

- Non-expert audiences

- Continuous variables

- Time series

- Non-expert audiences

- Parts of a total (% that add up to 100)

- Non-expert audiences

Scatterplot

- Continuous variables

- Show correlations

- Expert audiences

Line graph

Boxplot

- Dispersion- Expert audiences

Graphs (online or in reports)

Communicating gender data beyond the

government

- Show inequalities across different social groups

- Allows for many categories and indicators

- Allows for comparisons across indicators and groups

- Expert audiences OR non-expert with explanation

Radarchart

An LNOB perspective: the same groups lag behind

across many indicators

Graphs (online or in reports)

Communicating gender data beyond the

government

- Translate a radar chart into different types of digestible information

- Choose one indicator only

based on target group

- Show separate disaggregation

variables AND the combined

effect

- Combine the two forms of

graphs to show the same

information

Graphs (online or in reports)

Communicating gender data beyond the

government

- Translate a radar chart into different types of digestible information

- Show simultaneous deprivation

by showing totals

- Compare to base population

groups

- Provide multipliers

Infographics (additional graphs)

Communicating gender data beyond the

government

- Show country based information (where position makes sense)

- Difficult to see in small screens

- Simple concepts

- Not many numbers

- Keep the images culturally appropriate

Pictograms

Typography

- Use for large/impactful numbers

- Keep in line with rest of font

- Show specific location (city)

- Can show level of impact by changing size of dot

Infographics

- Use either just one color, analogous colors or complementary colors. Never mix randomly.

- Be mindful of sizing: the size of the design element must be exactly proportional to the statistics.

- Do not squeeze or expand the icon

TAKE YOUR PICKS:- Color palette- Typography- Visual theme- Iconography- Margin size- Concept

Social media materials

Communicating gender data beyond the

government

- Wide reach, short attention span

- TMI: need a hook (shocking, compelling data)

- Human stories: SM is not for scientific statements

- Keep it short

- Be consistent (SM presence requires frequent postings to keep followers engaged)