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Your solution is not my (fucking) problem

Not Everything With A Plug Is Technology

Things that may be dismissed as fake technologies (Facebook, Amazon) often resolve very challenging technological problems.

Amazon helped develop intel l igent customer recommendations and logistical efficiencies that allow you to order almost anything, anytime, and get it the next day

Web companies that fail are the companies that fail to exploit the

true power of the medium

Are There Any Real Technologies Left?

The best companies create their own sectors

- They are not popular - They are difficult to assess - They have technology risk (but not insurmountable)- If they succeed, their will be extraordinarily valuable

The best founders want to radically change the world for the better.

So where to start?The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself.

First and for all...Let’s kill the Hollywood effect together

Organic Startup Ideas: Advantages

1. It ensures the problem exists

2. You avoid "made-up" or "sitcom" startup ideas

3 - If you’re honest with yourself, you know if you’re the right person

But there is an opportunity at anthropology

You can either build something a large number of people want a small amount, or something

a small number of people want a large amount (niche).

Choose the latter.

Who wants this so much that they'll use it even when it's a crappy version one made by a two-person startup they've never

heard of? If you can't answer that, the idea is probably bad

But How do you tell whether something is the germ of a giant company, or just a niche product?

Answer: it’s rarely obvious

Les meilleures idées sont celles qui sont au carrefour entre "c'est surement une mauvaise idée" et "c'est une bonne idée"

“It’s a terrible idea” "It’s a great idea!”

The Best Ideas

*

A good strategy: Live in the future, then build what's missing.

The verb you want to be using is not "think up" but "notice."

Pay particular attention to things that bother you.

Worrying that you're late is one of the signs of a good idea.

Turn off the unsexy filter and the schlep (difficult) filter

Look in areas where you have some expertise

One good trick is to ask yourself whether in your previous job you ever found yourself saying "Why doesn't someone make x? If someone made x we'd buy it in a second."

You know there's demand, and people don't say that about things that are impossible to build.

BUT "Entrepreneurship" is something you learn best by doing it.

The two pillars of entrepreneurship: ignorance and incompetence, so RELAX

Don't try to start Twitter. Those ideas are so rare that you can't find them by looking for them.

Ultimately, your SOLUTION is to SOLVE MY PROBLEM

Connect with your audience emotionally around the problem, and then -- and ONLY then -- offer

your solution as the remedy to that problem

You are Welcome to Join the Adventure

hey@thefamily.co