CHAPTER 11 Developing & Researching a Speech Topic

Speeches

• How do you create a speech?

• What are the steps?

• Where do you start?

Speech Action Steps

1. Choose a Topic & Goal

2. Develop Content

3. Organize and Develop Material

4. Adapt Material to Audience (Visual Aids)

5. Practice

Speech Action Steps

Ch 11

Step 1 Goal

Step 2 Content

Ch 12

Step 3 Organize

Ch 13

Step 4 Visual Aids

Ch 14

Step 5 Delivery

Speech Action Steps

Ch 11

Step 1 Goal

11.LO1: Identify Topics

11.LO2: Audience

11.LO5: Speech Goals

Step 2 Content

11.LO6: Research

11.LO11: Cite Sources

Ch 12

Step 3 Organize

12.LO1: Main points, thesis

12.LO2: Intro

12.LO3: Conclusion

Ch 13

Step 4 Visual Aids

13.LO2: Choosing

Visual Aids

13.LO3: Displaying Visual Aids

Ch 14

Step 5 Delivery

14.LO1: Apprehension

14.LO2: Style

14.LO3: Voice

14.LO4: Body

14.LO5: Methods

Speech Action Steps

Step 1: Speech Goal

LO1: Identify Topics

LO2: Audience

LO5: Speech Goals

Action Step 1: Goal ~ LO1: Identify Topics

Identify Topics

•Subject vs Topic

•Brainstorming

•Concept Maps

Action Step 1: Goal ~ LO2: Audience

Audience Analysis

Audience Adaptation

Action Step 1: Goal ~ LO2: Audience

• Study of intended audience

Audience Analysis

• Customizing speech to that audience

Audience Adaptation

Action Step 1: Goal ~ LO2: Audience

Demographic Information

Subject Related Information

Action Step 1: Goal ~ LO2: Audience

Demographic Information

Age

Education

Gender

Occupation

Ethnicity

Religion

Action Step 1: Goal ~ LO2: Audience

Demographic Information

Audience often shares a common demographic

This class?

Action Step 1: Goal ~ LO2: Audience

Subject Related Information

Knowledge of Subject

Interest in Subject

Attitude toward Subject

Action Step 1: Goal ~ LO2: Audience

Demographic Information

Remains the same from

Topic to Topic

Subject Related Information

Changes from Topic to Topic

Demographics can help you

“guess”

Action Step 1: Goal ~

LO5: Write Speech Goal • What are the 3 general goals a speech might have?

Inform

Persuade

Entertain

Action Step 1: Goal ~

LO5: Write Speech Goal

Action Step 1: Goal ~

LO5: Write Speech Goal

Informative “verbs” / terms

•Understand

•Learn

•Know

•Recognize

Action Step 1: Goal ~

LO5: Write Speech Goal

Persuasive “verbs” / terms

• Believe

• Agree

• Action

• Eat more ___

• Drink less ____

• Vote for ___

Specific Goal

• Complete Sentence

• Focus on Audience Response

• One central idea (topic)

• Example: I want my audience to understand techniques

for overcoming speech apprehension.

• I want the audience to be able to identify the three basic forms of mystery stories Specific goal

• ? General Goal

• ? Topic

• ? Behavioral objective

Speech Goal: Examples

• I want the audience to volunteer to work on the campus food drive for our local food bank. Specific goal

• ? General Goal

• ? Topic

• ? Behavioral Objective

Speech Goal: Examples

• How to change the oil in your car Topic

• Informative General

Goal

• ??? Specific

Goal

• Is the U.S. space program necessary?

• I want my audience to believe that the U.S. space

program provides many important benefits.

Specific Goal – Problems

• I want the audience to learn about the Civil War

• I want the audience to learn about the role of Fort Fisher

in the Civil War

Specific Goal – Problems

• I want the audience to become literacy tutors and donate

time to Habitat for Humanity

• I want the audience to become literacy tutors.

• I want the audience to donate time to Habitat for

Humanity.

Specific Goal – Problems

• I want to tell the audience the steps of CPR.

• I want my audience to remember the steps of CPR

Specific Goal - Problems