Post on 27-Jan-2015
description
Colour Affects 17th April 2013
What is a Good Colour?
Colour Affects 17th April 2013
The first thing we need to recognise is that…
There is no such thing as a good colour
Colour Affects 17th April 2013
Nor, for that matter, a bad colour
Colour Affects 17th April 2013
“There are no wrong notes.”
Thelonius Monk Jazz Musician
Colour Affects 17th April 2013
For example: RED
Colour Affects 17th April 2013
Colour Affects 17th April 2013
Universal properties:
Physically stimulating – raises pulse rate,
Overestimation of speed of time passing
Overestimation of temperature
BUT…
Colour Affects 17th April 2013
Exhilarating and exciting?
Colour Affects 17th April 2013
Or aggressive and demanding?
Colour Affects 17th April 2013
Now it is positive again (different red)
Colour Affects 17th April 2013
Positively menacing!
Colour Affects 17th April 2013
That’s better
Colour Affects 17th April 2013
The Basic Tenets Of The Colour Affects System
Colour Affects 17th April 2013
• The psychological effects of colour are universal.
• Each main hue affects distinct psychological modes
• Different versions of the same hue have different affects within the hue’s mode
• Every shade, tone or tint can be classified into one of four colour groups.
• Every colour will naturally harmonise with every other colour in the same group. Colours from different groups never truly will.
• All humanity can be classified into one of four personality types.
• Each personality type has a natural affinity with one colour group.
• Response to colour schemes is influenced by personality type.
Colour Affects 17th April 2013
Adjective Combinations and the Related Colour Wheels According to the Wright Theory
Colour Affects 17th April 2013
(1-a)
Fun
Adaptable
Bright
Charming
Cheerful
(1-b)
Lively
Active
Enthusiastic
High-spirited
Optimistic
(1-c)
Clever Cooperative
Friendly
Informal Practical
(1-d)
Fresh
New
Outgoing
Impulsive
Communicative
Group 1
Colour Affects 17th April 2013
Group 2
(2-a)
Calm
Peaceful Nurturing
Courteous
Compassionate
(2-b)
Formal Elegant
Gracious
Modest
Reserved
(2-c)
Cool Dignified
Fair-minded
Patient
Polite
(2-d)
Reassuring
Responsible
Ordered
Diplomatic
Conservative
Colour Affects 17th April 2013
Group 3 (3a)
Abundant
Energetic
Rebellious
Visionary
Idealistic
(3-b)
Earthy
Mature
Natural Sensual Generous
(3-c) Colourful Brave
Original Protective
Adventurous
(3-d) Authentic Ethical Intense Sincere
Honest
Colour Affects 17th April 2013
Group 4
(4-a)
Contemporary
Confident
Glamorous
Respective
Stylish
(4-b)
Decisive
Detached
Influential Objective
Uncompromising
(4-c)
Efficient
Dry
Pragmatic
Superior
Precise
(4-d)
Logical Articulate
Focused
Perfectionistic
Productive
Group 4
Colour Affects 17th April 2013
Colour Affects 17th April 2013
Warm x x x x x x x x x x x x x x x x x x
Predom Warm x x x x x x x x
Neutral
Predom Cool x x x x x x x x
Cool x x x x x x x
R 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 R
Colour Affects 17th April 2013
Warm x x x x x x x x x x x x x x x x x x
Predom Warm x x x x x x x x
Neutral
Predom Cool x x x x x x x x
Cool x x x x x x x
R 10 20 30 40 50 60 70 80 90 B 10 20 30 40 50 60 70 80 90 G 10 20 30 40 50 60 70 80 90 Y 10 20 30 40 50 60 70 80 90 R
Orange RedRed BluePurple Cyan Green Greellow Yellow
Colour Affects 17th April 2013
Have we answered the question “What is a Good Colour?”
Yes… there is only one answer, whenever this question is asked:
“It depends”
Colour Affects 17th April 2013
If… … you are in the field of colour management, a good colour is unmistakeable:
It is
A perfect, accurate match
Colourfast
Consistent
Issues of personal taste and subjective opinion are not relevant in this situation
Colour Affects 17th April 2013
However…
In the world of Colour Psychology, those issues are highly relevant!
A good colour does not exist in isolation -‐ like a musical note, it is in combination that it evokes emotional response.
Colour Affects 17th April 2013
There are many good colour combinations
Good colour combinations are those : That are positively harmonised versions of the most appropriate hues to capture and express the proposition That present a balance between hues (complementary hues work well in this regard) That a very great majority of people agree are in harmony
Colour Affects 17th April 2013
In a nutshell…..
DISHARMONY NEGATES.
Colour Affects 17th April 2013
Thank you!